When we think of web content, we typically envision a static web page that only administrators have access to change. This was the case in the years following the internet’s introduction to the world. However, the web has shifted from a read-only state to a place where the reader has input in what information is presented online. User-generated content (UGC)...
It’s no secret that networking is the key to making the best connections; connections that can lead to the best jobs, deals, bargains, hidden gems and so on. Can you get those things without networking? Possibly. Yet, it’s significantly more likely to happen if you make the effort to meet new people and keep in touch with those you already...
Due to updated and more advanced algorithms, most websites were penalized for abusing the power of backlinks. Link building is associated with black hat SEO, due to the fact that many link building strategies involved buying links and acquiring links based on quantity rather than quality. For some, link building seems dead, but is it? People are now using better...
As we bring in a new year, we need to revise our strategy on how to effectively market ourselves for the web. It’s important to revisit the methods that worked, which ones failed and what innovative ideas can drive our brand in 2015. This is the only way to maintain a steady, current campaign that maximizes your branding opportunities. Here...
Colleges in the United States seem oddly resistant to the idea that there is a feverish demand for writers who have a thorough understanding of modern technology and IT professionals that can write well. A quick web search for colleges that offer either an English or IT concentration in writing and digital media reveals no such option in either discipline....
While some people enjoy putting together a story, not everyone enjoys writing. Unfortunately, in a digital age that demands new information every second, you need a way to communicate your ideas to be seen as an expert in your industry. So, to be able to get these thoughts on paper, many people turn to the classic method of writing a...
Perhaps it is a myth that an elephant is frightened by a mouse. Yet, it is certainly true that an elephant is afraid of everything it doesn’t know. What is there for a giant like that to be afraid of, if it can crush everything beneath it? The elephant is the master of his environment. He is a dominant force,...
Every writer at some point or another has struggled with word count. Whether it is falling short of a required length or writing your own personal novel, word count has been an elusive goal. In digital marketing circles, the rules remain the same. Posts that are too short or too long can hinder your rankings, while content that is at...
You have probably been handed hundreds of business cards, but how many of those cards do you still hang onto? What saved those cards from being recycled and housed in your wallet or purse instead of in some landfill? Perhaps you were intrigued by the person that handed you their card or the service on the card. Chances are...
My friends often ask me, ‘How hard is it to make a website?’ As a web developer, I always tell them it’s really hard :D. It doesn’t matter if a website looks complicated or deadly simple, it always costs a web developer so much time and effort to build. That is because there are just so many details...
