Ever wondered what is local SEO is and which websites it applies to? Just like national SEO, search engine optimization for local businesses require on-page optimization, links, social media and other marketing strategies. The only additional factor that local SEO adds to this list is the geographic location of the business, such as the physical address of a company. Over the...
Content marketing is defined as any marketing that involves the sharing of media and publishing content in order to acquire and retain customers. Currently, content marketing can be observed in various business contexts, using the premise of a business’ services or industry to provide relevant information to consumers and potential new users. What differentiates content marketing from other types of digital content is that content marketing...
Semantic search is the new wave of all search engine queries for modern digital users. According to Techopedia, semantic search “is a data searching technique in which a search query aims to not only find keywords, but to determine the intent and contextual meaning of the words a person is using for search.” With semantic search, search engines have the predicative ability to...
Even though we are no longer bound to the rules of the classroom, plagiarism is still a valid concern, even in the workforce. In web marketing circles, copying work is known as “duplicate content” and it will hurt SEO rankings of your website. Why do we use duplicate content? Ultimately, it’s the easy way out. Writing original content is a tough task...
Every great design starts with a sketch. The creative process begins on a piece of paper or even on a napkin. Moleskine has evolved paper by condensing the creative process to a few steps, saving time and money. The Moleskine creative Smart Notebook will turn your hand-drawn sketches into fully workable digital files. Paper Has Evolved Moleskine has partnered with...
Little did I know when I woke up on October 27, 2014 that I would experience the greatest day of my entire life. It was a brisk, grey morning and I clearly remember having this strange, sensational feeling that something big was on the horizon. I arrived at work, opened up my laptop and began scouring various digital marketing journals...
Let’s discuss the elephant in the room. The one that 41% of Enterprise-level marketers admit is the single hardest SEO strategy to implement. Link Building You know what’s hard about link building? It takes time, creativity, a bit of psychology and a ton of hard work. The immediate reaction following the Penguin update blamed link building for the fall in...
Color has always been an integral part of how a culture expresses the attitudes and emotions unique to its times. From the psychedelic colors that represented the 1960’s, to the earthy tones that robed the kings of disco in the 1970’s. What colors will define our generation? Now Pantone has the answer. Pantone Color Matching System Pantone began as a color print...
In two weeks, Yahoo’s search share has skyrocketed from 9.6% to 29.4%. The reason? Firefox changed its default search engine from Google Chrome to Yahoo!. This growth points to the continued significance of default search engines. It also brings new hope to other companies that feel shackled by Google’s dominance, which may be nearing the brink. But what a future...
No matter what you’re branding, there are five keys you should consider when creating a logo. 1. Be Simple The ultimate goal of branding is to create a mark that is easily recognizable. A great logo delivers all the meaning it intends to give in a few seconds. FedEx is just one of many companies that follows this principle. At quick...
