In order to find a particular company’s website, meta data optimization remains an important consideration for search strategists. A website that has not optimized its title tags, URL structure and headers is similar to a person not carrying their ID with them. When asked for identification, such a person is left without any credible means of conveying and proving whom...
If you’ve noticed a drop in your website’s temperature recently don’t immediately blame the frosty nights of fall. It could be due to another change to the online climate, as the latest update to Penguin was released last Friday night. This is the sixth rendition of Penguin that has hit the market since the initial release in 2012, with the...
Google’s new search algorithm patent named “TV Rank” stands to change the way marketers relate to potential consumers. Filed in June 2011 and granted September 2014, the patent is described as a “way to enhance user search results on a device, based on what a user may be watching in proximity.” Google of course uses a variety of signals to...
It’s incredible how many business owners pay tens of thousands of dollars for an aesthetically pleasing website, only to be left scratching their heads wondering, “Why am I not getting any new customers?” As the owner of your company, your new website has a tremendous amount of attractive images, contains brief elements of onsite optimization and even has a few...
It’s no surprise that people are often skeptical about Search Engine Optimization companies. With skepticism comes the question, “What makes SEO different with Blueprint?” I answer this question time and time again! Luckily, it’s not hard to expound upon the distinction. For starters, Blueprint is a US-based firm that does not outsource any of its services abroad. With a main...
Infographics can be a useful tool when done correctly but can also be a huge waste of time when done wrong. Here some things to keep away from while making an infographic: Don’t give too much information If your infographic is mostly text, it looses the appeal of being an infographic. With too much text the infographics just becomes a...
Continuing from the first radio segment with Small Business Samaritans radio program, Nathan focuses on topics such as conversion, keyword research, and why they are so important. Topics 3 Most Important Things for a Website (Review) Conversion SEO Keyword Research Transcript Phillip: Today we have in the studio with us, Nathan Taitt, who is owner of Blueprint. Nathan is a...
In today’s rush-rush world, where time is golden and the image is still everything, it is a must to have an excellent presentation on the World Wide Web. Everything from the way you answer your phone, to the business card you hand out at a networking mixer, to your online presence (everything from website to social media), “speaks” for your...
Before I started working at Blueprint, I thought I knew the proper way to write blog posts. In my time here, I have discovered some tips to serve as guidelines for writing blogs. T.M.I. (Too Much Information): My biggest struggle with writing is I am wordy. Writing well-written articles and sure they are not too long is difficult for some....
The moz.com Local Search Ranking Factor Survey Moz.com, announced their annual local search ranking factor survey this summer. In a moz blog post, David Mihm provided a preliminary summary of the survey in a pie chart (not shown.) http://moz.com/blog/local-search-ranking-factors-2013, August 7th, 2013. The Over –Arching Results Are Summarized As Follows: ~67% (Each of the first 4 factors are weighted equally...
