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Search Engine Optimization

Firefox To Partner With Yahoo!

December 3, 2014 By Blueprint Digital

Firefox announced its decision to change its global search default to Yahoo!, ending its ten year agreement with Google. The new five year partnership will change the look of Firefox’s web searches starting at the end of 2014. What If I Don’t Like Yahoo!? If you’re a Firefox user and are not a big fan of Yahoo!, you’ll still have access to...

The Flat Design Trend

November 26, 2014 By Blueprint Digital

For the past few years, web design has followed various trends. Glossy buttons, gradients and drop shadows are just a few of the fads that have come through the digital design world. Now, a new trend called flat design is gaining immense popularity with companies such as Microsoft and Apple, who are leading the charge in this movement. The elements that...

Should You Use Stock Photos For Your Website?

November 26, 2014 By Blueprint Digital

A picture is worth 1,000 words – cliché I know. But the reason for the old saying is because it’s so true. With photography you can decide in a less than a second if you want to continue with a website or keep on moving along. According to scientists at MIT, it takes us just 13 milliseconds for our eyes...

Clint Eastwood’s Tips for Maximizing E-Commerce Revenue This Black Friday

November 19, 2014 By Blueprint Digital

Clint says: “It takes tremendous discipline to control the influence, the power you have over other people’s lives.” Even on Black Friday. This year the day after Thanksgiving it’s expected that shoppers will make 44% of their purchases online, which is more than ever before. Web retailers could almost be forgiven for thinking they’ll lap up rivers of gold as...

Content On-the-go: Writing Content in the Mobile Age

November 17, 2014 By Blueprint Digital

As technology advances, our screens are becoming smaller, often designed to fit into a pocket or purse. With the shrinking of these devices, the days of consumers reading long, novel-like articles are fading away, leaving behind a world where one can scroll to a particular section of a website with the flick of a finger. This change means that the...

How To Select The Right Fonts For Your Website

November 12, 2014 By Blueprint Digital

Selecting a font can be a frustrating task. There are endless options and you can get lost trying to find the best typeface that demonstrates the mood you are trying to portray. While there are no easy-to-follow rules on how to select the best font, there are many principles that can help you choose an appropriate solution. In the world of...

Three Questions Bing Should Have Asked When Launching New Emoji Search Feature

November 10, 2014 By Blueprint Digital

Bing has always worked hard to distinguish itself from Google. It might not own the largest video hosting platform on the Internet or have created a popular social media network, but as of October 27, you are now able to search via emojis on Bing. The search engine joins Yahoo and Yelp in adding this feature, hoping to interest the...

Why Your Content Marketing Campaign Isn’t King

October 31, 2014 By Blueprint Digital

Before we crusade into the land of content marketing pundits, let’s retreat and point a critical lance at content’s regal definition. Then we can unearth a crown jewel of content marketing. Sound the trumpets. Hark ye olde Content, thine King! Now, hold your horses….Kingship means rulership, to make laws that must be followed. The question is if this moniker implies...

What To Look For In Your SEO Agency

October 29, 2014 By Blueprint Digital

In the world of search marketing, there’s one particular experience that many small businesses share. Their branded website is stuck on the second or third page of Google’s organic search results and has failed to create any financial return. So, like many others, the company goes to an SEO agency to receive the expertise and results they need. But after...

4 Traditional Writing Rules You Can Break When Writing Digital Copy

October 27, 2014 By Blueprint Digital

Since the first day of Kindergarten, everyone is taught a variety of rules that allow us to effectively communicate through writing. We are taught rules on the correct use of grammar, proper formatting, spelling and punctuation in order for our articles and essays to make sense to those who read it. And, while the majority of these rules should be...