Facebook Ad Campaigns are revolutionizing the way digital marketers conduct business. Through the ability to target highly relevant audiences, Facebook helps businesses achieve brand visibility in a way that SEO or PPC never could. Social Media Marketing and Facebook’s Ad platform allow marketers to select the most appropriate combination of segmentation factors, including demographics, interests, […]

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Every business wants to find the sweet spot between new and returning customers. Understanding brand engagement and audience participation is critical to making this happen. Your brand is more than your company name and the products or services it offers. Your brand also includes the particular marketing approach and communication methods that set you apart […]

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Most people believe that having a coherent social media marketing strategy means simply answering customer questions online and frequently updating your page to appear active on each channel. This is NOT true! Successful social media marketing really means having a solid strategy, setting realistic goals, and measuring the ROI of your social media investment. Long gone are […]

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Social Media marketing has proven itself to be a valued digital channel that deserves a seat at the business strategy table. Rightfully so, social has the marketing power to increase your brand’s awareness, create brand loyalty, build market authority, and create conversion opportunities for your business. Still, if Spiderman has taught us anything, it’s that […]

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Are you utilizing all forms of content to boost your business through social media?  Sharing content is more than having photos and links receiving interactions.  Of shared content, video is hands down the most interactive.  Video has been on the rise, and it only continues to climb, making its way into many features available on every […]

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