No matter what you’re branding, there are five keys you should consider when creating a logo. 1. Be Simple The ultimate goal of branding is to create a mark that is easily recognizable. A great logo delivers all the meaning it intends to give in a few seconds. FedEx is just one of many companies that follows this principle. At quick...
Firefox announced its decision to change its global search default to Yahoo!, ending its ten year agreement with Google. The new five year partnership will change the look of Firefox’s web searches starting at the end of 2014. What If I Don’t Like Yahoo!? If you’re a Firefox user and are not a big fan of Yahoo!, you’ll still have access to...
For the past few years, web design has followed various trends. Glossy buttons, gradients and drop shadows are just a few of the fads that have come through the digital design world. Now, a new trend called flat design is gaining immense popularity with companies such as Microsoft and Apple, who are leading the charge in this movement. The elements that...
A picture is worth 1,000 words – cliché I know. But the reason for the old saying is because it’s so true. With photography you can decide in a less than a second if you want to continue with a website or keep on moving along. According to scientists at MIT, it takes us just 13 milliseconds for our eyes...
In the last half-decade, the global market has seen a dramatic shift in social media and digital marketing, creating new ways for brands to connect with and engage consumers. Yet, the majority of luxury brands are still missing the wave, with many high-end companies still on shore, a long distance from the vast digital ocean created by social media’s “Big...
Clint says: “It takes tremendous discipline to control the influence, the power you have over other people’s lives.” Even on Black Friday. This year the day after Thanksgiving it’s expected that shoppers will make 44% of their purchases online, which is more than ever before. Web retailers could almost be forgiven for thinking they’ll lap up rivers of gold as...
As technology advances, our screens are becoming smaller, often designed to fit into a pocket or purse. With the shrinking of these devices, the days of consumers reading long, novel-like articles are fading away, leaving behind a world where one can scroll to a particular section of a website with the flick of a finger. This change means that the...
Selecting a font can be a frustrating task. There are endless options and you can get lost trying to find the best typeface that demonstrates the mood you are trying to portray. While there are no easy-to-follow rules on how to select the best font, there are many principles that can help you choose an appropriate solution. In the world of...
Bing has always worked hard to distinguish itself from Google. It might not own the largest video hosting platform on the Internet or have created a popular social media network, but as of October 27, you are now able to search via emojis on Bing. The search engine joins Yahoo and Yelp in adding this feature, hoping to interest the...
Before we crusade into the land of content marketing pundits, let’s retreat and point a critical lance at content’s regal definition. Then we can unearth a crown jewel of content marketing. Sound the trumpets. Hark ye olde Content, thine King! Now, hold your horses….Kingship means rulership, to make laws that must be followed. The question is if this moniker implies...
