December 8, 2014
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By Blueprint Digital
Google Chrome is partnering with Adobe to introduce streaming Photoshop Creative Cloud on the web. It allows people with slower computers to handle the technical requirements of Photoshop on the Chrome browser, opening the program to more designers than ever before. Photoshop on a Chromebook Google Chrome is becoming more popular everyday, with a lot of help from their laptop...
December 5, 2014
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By Blueprint Digital
In two weeks, Yahoo’s search share has skyrocketed from 9.6% to 29.4%. The reason? Firefox changed its default search engine from Google Chrome to Yahoo!. This growth points to the continued significance of default search engines. It also brings new hope to other companies that feel shackled by Google’s dominance, which may be nearing the brink. But what a future...
December 4, 2014
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By Blueprint Digital
No matter what you’re branding, there are five keys you should consider when creating a logo. 1. Be Simple The ultimate goal of branding is to create a mark that is easily recognizable. A great logo delivers all the meaning it intends to give in a few seconds. FedEx is just one of many companies that follows this principle. At quick...
December 3, 2014
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By Blueprint Digital
Firefox announced its decision to change its global search default to Yahoo!, ending its ten year agreement with Google. The new five year partnership will change the look of Firefox’s web searches starting at the end of 2014. What If I Don’t Like Yahoo!? If you’re a Firefox user and are not a big fan of Yahoo!, you’ll still have access to...
November 26, 2014
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By Blueprint Digital
For the past few years, web design has followed various trends. Glossy buttons, gradients and drop shadows are just a few of the fads that have come through the digital design world. Now, a new trend called flat design is gaining immense popularity with companies such as Microsoft and Apple, who are leading the charge in this movement. The elements that...
November 26, 2014
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By Blueprint Digital
A picture is worth 1,000 words – cliché I know. But the reason for the old saying is because it’s so true. With photography you can decide in a less than a second if you want to continue with a website or keep on moving along. According to scientists at MIT, it takes us just 13 milliseconds for our eyes...
November 24, 2014
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By Blueprint Digital
In the last half-decade, the global market has seen a dramatic shift in social media and digital marketing, creating new ways for brands to connect with and engage consumers. Yet, the majority of luxury brands are still missing the wave, with many high-end companies still on shore, a long distance from the vast digital ocean created by social media’s “Big...
November 19, 2014
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By Blueprint Digital
Clint says: “It takes tremendous discipline to control the influence, the power you have over other people’s lives.” Even on Black Friday. This year the day after Thanksgiving it’s expected that shoppers will make 44% of their purchases online, which is more than ever before. Web retailers could almost be forgiven for thinking they’ll lap up rivers of gold as...
November 17, 2014
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By Blueprint Digital
As technology advances, our screens are becoming smaller, often designed to fit into a pocket or purse. With the shrinking of these devices, the days of consumers reading long, novel-like articles are fading away, leaving behind a world where one can scroll to a particular section of a website with the flick of a finger. This change means that the...
November 12, 2014
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By Blueprint Digital
Selecting a font can be a frustrating task. There are endless options and you can get lost trying to find the best typeface that demonstrates the mood you are trying to portray. While there are no easy-to-follow rules on how to select the best font, there are many principles that can help you choose an appropriate solution. In the world of...