As we bring in a new year, we need to revise our strategy on how to effectively market ourselves for the web. It’s important to revisit the methods that worked, which ones failed and what innovative ideas can drive our brand in 2015. This is the only way to maintain a steady, current campaign that maximizes your branding opportunities. Here...
Inbound marketing is a lovely thing, but it’s typically slow to yield results. This is particularly true if your company provides a service that potential clients may not fully understand, and therefore not realize they want. Web design is one of those things that potential clients often don’t really understand. They may think it’s as simple as cobbling together a...
Colleges in the United States seem oddly resistant to the idea that there is a feverish demand for writers who have a thorough understanding of modern technology and IT professionals that can write well. A quick web search for colleges that offer either an English or IT concentration in writing and digital media reveals no such option in either discipline....
While some people enjoy putting together a story, not everyone enjoys writing. Unfortunately, in a digital age that demands new information every second, you need a way to communicate your ideas to be seen as an expert in your industry. So, to be able to get these thoughts on paper, many people turn to the classic method of writing a...
Last year, I wrote a short post about the somewhat “newness” of 4K TV’s and their rise to popularity. 8K TV’s are still new to most of us, as we have yet to own a 4K TV, and now we hear 8K TV’s are starting to roll out? What’s the big deal! Essentially, big is the deal. With 4K resolution...
Perhaps it is a myth that an elephant is frightened by a mouse. Yet, it is certainly true that an elephant is afraid of everything it doesn’t know. What is there for a giant like that to be afraid of, if it can crush everything beneath it? The elephant is the master of his environment. He is a dominant force,...
Every writer at some point or another has struggled with word count. Whether it is falling short of a required length or writing your own personal novel, word count has been an elusive goal. In digital marketing circles, the rules remain the same. Posts that are too short or too long can hinder your rankings, while content that is at...
You have probably been handed hundreds of business cards, but how many of those cards do you still hang onto? What saved those cards from being recycled and housed in your wallet or purse instead of in some landfill? Perhaps you were intrigued by the person that handed you their card or the service on the card. Chances are...
My friends often ask me, ‘How hard is it to make a website?’ As a web developer, I always tell them it’s really hard :D. It doesn’t matter if a website looks complicated or deadly simple, it always costs a web developer so much time and effort to build. That is because there are just so many details...
Ever wondered what is local SEO is and which websites it applies to? Just like national SEO, search engine optimization for local businesses require on-page optimization, links, social media and other marketing strategies. The only additional factor that local SEO adds to this list is the geographic location of the business, such as the physical address of a company. Over the...
