Local optimization is a crucial component of any SEO campaign. Establishing a local presence for a business is important because it will build authority and help the site perform well in its niche. One of the easiest ways to build a local presence is by providing proper name, address, and phone number (NAP) information to visitors via directories. Directories are...
To a beginner the world of SEO is full of familiar words and phrases that are suddenly intimidating because they no longer seem to mean what they always did and “Do, Know, Go” is an example of this. Surely you know what each of those words means on its own, but push them together and throw things like key phrase...
This year marks the 100th anniversary of the first feature length animated film. It was a film called, “Creation” by cartoonist Pinto Colvig, who made the film in 1915. Pinto Colvig, when he wasn’t pretending to mug people while playing off-key tunes on the clarinet, voiced the character of Disney’s Goofy, designed Disney’s logo, and had the privilege of being the...
When it comes to paid search placement, it’s no longer a game of simply sending traffic to a website, but getting the greatest return from your PPC advertising. In this article, we’ll discuss linking your Google Analytics account to your Google Adwords account, the importance and benefits provided to tracking and optimizing your campaign, and its ROI. Imagine that you...
Any writer knows that writing to your audience is important, but knowing and doing are not always one and the same. Crafting content that gives your audience what they truly desire in the right way can be challenging, especially if you’re writing for multiple clients with little, to nothing in common. Whether you like it or not, that’s a challenge...
Which came first, the egg or the egg? If you answered chicken, well… in the highly esoteric part of the universe that question occupies, you’re wrong! Or at least, you should be wrong. Sorry about that. But there is a reason, and it has to do with creating videos. Videos that are: Really good Consistent in their individual goodness, and...
On February 16, 2015, an unfortunate mix of rain and steadily dropping temperatures had Georgians north of Atlanta preparing for the worst. As evening drew near and ice began to form on trees, announcements of school closures for the following day began rolling in. Gwinnett County public schools were not among them, even after the county was included in Governor...
When we think of web content, we typically envision a static web page that only administrators have access to change. This was the case in the years following the internet’s introduction to the world. However, the web has shifted from a read-only state to a place where the reader has input in what information is presented online. User-generated content (UGC)...
It’s no secret that networking is the key to making the best connections; connections that can lead to the best jobs, deals, bargains, hidden gems and so on. Can you get those things without networking? Possibly. Yet, it’s significantly more likely to happen if you make the effort to meet new people and keep in touch with those you already...
Due to updated and more advanced algorithms, most websites were penalized for abusing the power of backlinks. Link building is associated with black hat SEO, due to the fact that many link building strategies involved buying links and acquiring links based on quantity rather than quality. For some, link building seems dead, but is it? People are now using better...
