What determines online authority? For most websites, domain authority determines online authority. Domain authority is a logarithmic scale that measures quality of a website based on points. The higher the points, the better quality the given site is considered. For starters, it is easy to progress from a low score to a higher one, but it can be a challenge...
Conceptual models can help you think in new ways about familiar things. They give you tools to invent marketing ideas and write tremendous copy.“Tremendous” because the writing markets to real people and how they interact with your brand and its product. Conceptual models are fun, too. They give you an apparatus to think creatively but in concrete ways, steering your...
Local optimization is a crucial component of any SEO campaign. Establishing a local presence for a business is important because it will build authority and help the site perform well in its niche. One of the easiest ways to build a local presence is by providing proper name, address, and phone number (NAP) information to visitors via directories. Directories are...
To a beginner the world of SEO is full of familiar words and phrases that are suddenly intimidating because they no longer seem to mean what they always did and “Do, Know, Go” is an example of this. Surely you know what each of those words means on its own, but push them together and throw things like key phrase...
This year marks the 100th anniversary of the first feature length animated film. It was a film called, “Creation” by cartoonist Pinto Colvig, who made the film in 1915. Pinto Colvig, when he wasn’t pretending to mug people while playing off-key tunes on the clarinet, voiced the character of Disney’s Goofy, designed Disney’s logo, and had the privilege of being the...
When it comes to paid search placement, it’s no longer a game of simply sending traffic to a website, but getting the greatest return from your PPC advertising. In this article, we’ll discuss linking your Google Analytics account to your Google Adwords account, the importance and benefits provided to tracking and optimizing your campaign, and its ROI. Imagine that you...
Any writer knows that writing to your audience is important, but knowing and doing are not always one and the same. Crafting content that gives your audience what they truly desire in the right way can be challenging, especially if you’re writing for multiple clients with little, to nothing in common. Whether you like it or not, that’s a challenge...
Which came first, the egg or the egg? If you answered chicken, well… in the highly esoteric part of the universe that question occupies, you’re wrong! Or at least, you should be wrong. Sorry about that. But there is a reason, and it has to do with creating videos. Videos that are: Really good Consistent in their individual goodness, and...
On February 16, 2015, an unfortunate mix of rain and steadily dropping temperatures had Georgians north of Atlanta preparing for the worst. As evening drew near and ice began to form on trees, announcements of school closures for the following day began rolling in. Gwinnett County public schools were not among them, even after the county was included in Governor...
When we think of web content, we typically envision a static web page that only administrators have access to change. This was the case in the years following the internet’s introduction to the world. However, the web has shifted from a read-only state to a place where the reader has input in what information is presented online. User-generated content (UGC)...
