Blog - Page 26 of 46 - Blueprint Digital Site

It’s Not You, It’s Me: Tips for Successful B2B Client Communications

May 22, 2015 By Blueprint Digital

When your business provides a service to another business, you’re the vital link between them and their customers. Small businesses, startups and corporate enterprises depend on business-to-business (B2B) consultants, agencies and service providers to: Help them reach their target audience Sell them products that increase their productivity and efficiency Generate leads, inquiries and sales Give technical assistance with legal issues,...

Micro Content for Mobile Optimization: What Counts and How to Use It

May 21, 2015 By Blueprint Digital

Recently there has been a lot of talk about the importance of mobile optimization, and with good reason. Studies are showing that web content is increasingly being viewed on mobile devices, and often on several mobile devices simultaneously. Even on mobile devices, content is the key to driving traffic to your website, but the type of content that works so...

The Buying Funnel and Its Effects On PPC

May 19, 2015 By Blueprint Digital

The buying funnel is a way of representing the stages a purchaser goes through on their way to buying a product or service. The goal is to move prospects through the funnel so they can become customers. The buying funnel influences Pay-Per-Click, or PPC which is the way of using search engine advertising to generate clicks to your website. One...

Getting Started with Conversion Tracking

May 8, 2015 By Blueprint Digital

Conversion tracking allows business owners and digital marketers to better understand how their site is performing. Without this, you’re left with looking only at KPIs like sessions, device use and geographic locations. A site that has conversion tracking gives you much more information to not only how your visitors are becoming real customers, but also see the path they took...

Ethical SEO: Why Quality Content is Key

May 7, 2015 By Blueprint Digital

If you haven’t come across the phrase “content is king” yet, then you haven’t been in the world of SEO for long. Content, particularly in the form of blog posts, makes search engines happy, which in turn makes SEOs happy. Many business owners believe that the more blog posts you have, the better things will be, right? Well sure, unless your...

Microsoft Introduces Its New Browser, "Edge"

May 5, 2015 By Blueprint Digital

Late last week, Microsoft unveiled their newest browser, called Microsoft Edge. This is a future replacement to Internet Explorer (IE). While IE was the de facto standard browser for years, IE’s market share has been falling for several quarters now. What was once market domination for Microsoft has now become Google’s arena with Chrome. Microsoft is looking to change that...

Achieving Photo Realism in 3D

May 1, 2015 By Blueprint Digital

We live in a world filled with imperfection. Philosophically, this provides a lot of implications. But for achieving photorealistic 3D renders, it’s a helpful reminder. I’ve had the opportunity recently to work on another 3D project at Blueprint, and will hopefully have yet another coming down the pipe. Both projects involve recreating real life products with 3D software, and then...

Keep Mixing it Up: More Fun Ways to Keep Content Fresh

April 30, 2015 By Blueprint Digital

In my last post, I shared a few fun ideas for keeping your content fresh that I gathered from around the web, and I hope a few of you found something new to keep in mind for the future. Continuing from In this post, I will be sharing a few other fun, fresh content ideas because you can never have...

How Choosing the Right Designer is Like Ordering Fries

April 27, 2015 By Blueprint Digital

Graphic designers and French fries come in all shapes and sizes. Freelancers, waffle fries, large agencies, curly fries… There are many things to consider when choosing a designer to enter your “inner circle” and help create the vision that is in your head for your next digital marketing project. Choosing the right designer plays a crucial role in getting the...

Mix it Up: Fun Ways to Keep Content Fresh

April 23, 2015 By Blueprint Digital

I find writing content to be extremely rewarding, every day I learn something new and it makes me feel good to share what I’ve learned with my readers. I also enjoy the creativity required to write knowledgeably about vastly different things; however, content development does have its challenges. The aspect of content writing that I find the most challenging is...