In my last post, I shared a few fun ideas for keeping your content fresh that I gathered from around the web, and I hope a few of you found something new to keep in mind for the future. Continuing from In this post, I will be sharing a few other fun, fresh content ideas because you can never have...
Graphic designers and French fries come in all shapes and sizes. Freelancers, waffle fries, large agencies, curly fries… There are many things to consider when choosing a designer to enter your “inner circle” and help create the vision that is in your head for your next digital marketing project. Choosing the right designer plays a crucial role in getting the...
I find writing content to be extremely rewarding, every day I learn something new and it makes me feel good to share what I’ve learned with my readers. I also enjoy the creativity required to write knowledgeably about vastly different things; however, content development does have its challenges. The aspect of content writing that I find the most challenging is...
In the life of a small business owner, the number of questions that are constantly being asked is endless. Is it time to hire another employee? Do I have enough business to pay the bills this month? Could I even handle more business right now? The list could go on and on… In this article, I want to answer...
The lack of conventionally heroic attributes defines the term anti-hero. A flawed hero is one who is less than pure or noble in their intention. The typical anti-hero is selfish, vengeful or sometimes even working for the forces of evil, but with underlying heroic qualities. A classic example of the anti-hero would include Han Solo. In the world of paid...
While my previous post about the connection between content and e-commerce focused on the importance of the relationship itself, I’m going to shift gears and discuss ideas that you need to think about when implementing said content on your site. Writing content for your e-commerce brand seems like a difficult task, as these types of websites are structured differently than...
This past Sunday, while watching Mad Men (love that show!), I saw a commercial for Adobe’s Marketing Cloud. Being a newcomer to digital marketing and SEO, I immediately began to wonder what exactly cloud marketing even is. I mean, I know what a cloud is in digital terms, but how is cloud marketing different from not – cloud marketing? So...
Every business owner is focused on obtaining the highest search rankings for their website. However, conversions are an equally important part of a search engine optimization (SEO) campaign. Conversion rates measure the high value actions visitors are taking on your website. Examples of high value actions include: Clicking on page Completing a contact form Signing up for a newsletter “Liking” your...
Think for a moment about how you receive most of your news each day. How much of it comes from online sources? Whether it’s stories shared on Facebook and Twitter or articles featured on web portals like Google News and Fark, consuming news has become a nearly seamless part of navigating the internet. In response, journalism is moving online, bringing...
Entrepreneurs and C-level executives are often hailed as visionaries full of novel ideas that will benefit customers, and believed to possess the passion needed to achieve legendary success. Many small business owners are trying to emulate that success, or at least expand their customer base to grow their business. For each of these efforts, content marketing has emerged as a...
