My previous article discussed the simpler side of conversion tracking in Google Analytics and its importance to business owners. Now that you’ve got the basics down, it’s time to discuss the top goal for most websites: contact form submissions. How your site is built will dictate which method you have to use. At Blueprint, most of our clients’ sites are...
I am certain that you have heard that “content is king” even if you’ve read only a smattering of digital marketing blogs. No alternate position on content not being king will be presented here. However, “content”, by itself, won’t keep the throne unless it continues to evolve and strategize on how to retain its prized position before another player usurps...
“I’ve already tried paid ads and it was a waste.” When I hear the above statement, it makes me sad. I might be biased, but hearing a client describe how they just couldn’t find the return for their paid search advertising doesn’t mean PPC doesn’t work or can’t work for them. So, what actually went wrong? Why your Paid Search...
In my last post, I discussed how valuable generating micro content is in this increasingly mobile age. This time, I’d like to share a few inexpensive and easy-to-use web tools that you can use to actually create some of this wonderful micro content for your brand. How To Create Micro Content Generally micro content is defined as any type of...
Bold title? Perhaps. But, such statements are only bold or profound if unmerited, or provided without support, evidence and justification. At Blueprint, we are in fact, the best digital marketing agency in the greater Atlanta region because of three specific reasons: Annual client retention Client results dedicated to qualified traffic and transactional conversions Communication As any with great debate or...
Social media is one of the most important online networks for businesses to maximize communications with the public; with great potential to reach future customers, current consumers, and other important business groups. Social media use for businesses ultimately influence company growth and push advancement when your community is active and engaged. Paid social ads were once thought to be taboo...
Why is finding content that will boost your social presence like trying to find the ancient severed head of the sculpture Winged Victory of Samothrace? It’s still lost somewhere in Greece after 152 years. The reason may be a lack of deep knowledge that leads to perfect messaging. If you’re struggling to reach a viral social storm, you can learn...
When your business provides a service to another business, you’re the vital link between them and their customers. Small businesses, startups and corporate enterprises depend on business-to-business (B2B) consultants, agencies and service providers to: Help them reach their target audience Sell them products that increase their productivity and efficiency Generate leads, inquiries and sales Give technical assistance with legal issues,...
Recently there has been a lot of talk about the importance of mobile optimization, and with good reason. Studies are showing that web content is increasingly being viewed on mobile devices, and often on several mobile devices simultaneously. Even on mobile devices, content is the key to driving traffic to your website, but the type of content that works so...
The buying funnel is a way of representing the stages a purchaser goes through on their way to buying a product or service. The goal is to move prospects through the funnel so they can become customers. The buying funnel influences Pay-Per-Click, or PPC which is the way of using search engine advertising to generate clicks to your website. One...
