Rich snippets are most often seen on a Google search page, alerting you to the rating of a restaurant or how long a recipe will take to complete. This contextual enhancement to content marketing might not seem like would be beneficial to your website if you aren’t involved with food, but this structured data can actually help increase the click-through...
What Is Wolfram Data Drop? In March of this year, Wolfram launched an open service called Wolfram Data Drop. According to Wolfram’s website, Data Drop’s official function is to “add semantics to data and make it computable.” The service allows users to store data on the Wolfram Cloud for later visualization, querying, and analysis using the full power of the...
It’s always great to have a team to work with, but sometimes I find myself working solo on a project. This can happen due to budget constraints or because the current project amount outnumbers the personnel available on the team. In these cases, it can be tough to pull yourself out of a team-oriented mindset, think about the project as a...
With all the buzz about Google’s recent re-branding initiative, it seems the sans-serif typeface families are gaining popularity among corporate giants. Google is not the only one to switch their iconic logo from a serif typeface to their own sans-serif typeface, dubbed, “Product Sans”. In fact, Google seems to be a late arrival to the sans-serif bandwagon. Ebay, Pepsi, Belk...
Reward for great websites is here! Or is it a punishment for fooling Google? After a long break from Google’s algorithm update, once again we are “welcoming” Panda update (4.2) to the search queries. It’s too early to know which sites will be affected directly due to the slow update. Even though we know that this update will only affect...
The Atlanta Fire-Rescue Department recently celebrated the lives of 56 members of their ranks who lost their lives in the line of duty. In addition, the department also honored 20 fire department retirees who died since last April. Chief Kelvin Cochran stressed safety as their highest priority to the gathering of spouses, family and friends of the department. A role...
The concept of the buying funnel has been around for over 100 years, and with good reason: it’s easy to understand and it’s applicable no matter what your product or service is. However, a lot of people make the mistake of thinking the funnel stops at the point of action, or purchase. Sure, you could stop there. After all, the...
For the first time in three years, Pantone is releasing a new hue called Minion Yellow. Based on the Minions from the Despicable Me global film franchise, Minion Yellow is the first-ever character branded color. Read on to learn more about this new color and its influence in modern graphic design and visual marketing. Minion Yellow is a color that...
Okay, so maybe it’s not a secret, per se… But earning (and maintaining) a high quality score is the key element in keeping CPCs low; and it can be significantly more difficult than you may think. While Google uses several metrics to calculate each keyword’s quality score, in this article I’ll discuss the one thing that I’ve found to have the...
Let’s face it, when it comes to marketing of any kind, the questions on any business owner’s mind are “Am I getting the return on my investment?” and more importantly “Are you getting my phone to ring?”. The Problem with Tracking Phone Calls Tracking the true result of phone calls generated from any advertising source traditionally has been a complex...
