Empathy is having its moment in the spotlight — and for good reason. In our information economy, this soft skill can be the lynchpin that makes or breaks a content marketing campaign. In an age when online platforms and digital megaphones are ubiquitous, those who manage to elicit a sense of human connection are the ones who break through the...
Since the dawn of the Information Age, it seems that just about everyone has had their personal slice of the internet pie. With such an abundance of online content, it can start to feel like you’re trudging through an endless swamp of the bad before you get to the good stuff. But what exactly are the defining characteristics that separate...
Email marketing can feel a bit like a heavy rainstorm for your customers with dozens of messages pouring into their inboxes daily. A seamless website to email user experience will help your emails stand out among the hordes of others waiting to be picked and clicked. The industry standard for open rate is 20% so that means that 80% of...
One of the greatest forms of social currency today is likes on Facebook. To many, there is nothing more satisfying than seeing the little globe with a red number, preferably above 10, light up on their Facebook profile. Some people, and even companies, pay to generate artificial likes on their pages, hoping that the increased number of likes will draw...
In video production, you will struggle to land a cohesive body of work without good audio. Ensuring you have perfect audio will optimize productivity and minimize the need to edit. Whether it be a commercial, film, wedding, or any special occasion, good audio with great footage is a necessary marriage of two very important dynamics in postproduction. Here are but...
Many factors should influence which keywords, or keyphrases, you focus on when building your PPC campaign including: search volume, competition, importance of a keyword to a client’s success, where a keyword falls within the conversion funnel, AdWords’ suggested bid, and more. It can be quite a challenge sorting through hundreds or thousands of keywords to decide which ad groups to...
Blueprint has been named one of the most promising Google Technology Solution Providers of 2016 by CIO Review. CIO Review is a leading technology publication that covers enterprise solutions. This recognition highlights Blueprint’s expertise in helping businesses leverage Google’s search engine and paid search advertising platforms to increase their visibility to potential customers. Our CEO Nathan Taitt was featured in...
Conceptualizing and designing the user experience of a site or app can be a challenging part of the project for any web design project. Without proper planning and processes, you’re bound to run into trouble at a later phase. This leaves you having to stitch together concepts, ultimately leading to frail UX foundation and a poor conversion rate. Implement user...
Facebook Ad Campaigns are revolutionizing the way digital marketers conduct business. Through the ability to target highly relevant audiences, Facebook helps businesses achieve brand visibility in a way that SEO or PPC never could. Social Media Marketing and Facebook’s Ad platform allow marketers to select the most appropriate combination of segmentation factors, including demographics, interests, or behaviors, and send advertising...
Every business wants to find the sweet spot between new and returning customers. Understanding brand engagement and audience participation is critical to making this happen. Your brand is more than your company name and the products or services it offers. Your brand also includes the particular marketing approach and communication methods that set you apart from your competitors. When done...
