Over the last decade, SEO has balanced between being a keyword stuffing game and buying backlinks by the thousands to structured data and blog, blog, BLOG. We SEOs used to have tons of “tricks” for getting sites to rank that are now considered black hat. (Which in my opinion, using black hat tactics to quickly “win” is just not worth...
Landing pages are an integral part when you want to optimize the conversion rate on your site. They allow your potential customers to review the specific information they are searching for once they have clicked an ad, without ever having to search through your main site. Once an ad is clicked in a search engine result, it takes the user...
Social Media marketing has proven itself to be a valued digital channel that deserves a seat at the business strategy table. Rightfully so, social has the marketing power to increase your brand’s awareness, create brand loyalty, build market authority, and create conversion opportunities for your business. Still, if Spiderman has taught us anything, it’s that with great power comes great...
Are you utilizing all forms of content to boost your business through social media? Sharing content is more than having photos and links receiving interactions. Of shared content, video is hands down the most interactive. Video has been on the rise, and it only continues to climb, making its way into many features available on every social media platform. There is...
Recently, Blueprint’s Vice President, Trey Sheneman, shared an outline of the foundations of Integrated Digital Marketing that we use in our approach to all of our online marketing efforts at Blueprint. As the Social Media Architect for Blueprint, I’m responsible for taking those foundations and formulating a more tactical plan that we execute for our clients’ online marketing success. Trey...
Having a contact form on your website is a great way to have interaction between your brand and visitors. When building a contact form, the key thing is to make it simple yet capturing only the information that your company needs. Don’t make it challenging for someone who wants to contact your company. The whole idea of a contact form is to lead to...
As a social media strategist, creating content is just a fraction of the battle. Proving that what you’re posting creates sales or drives customers to a website is the hard part! How do you take the mass of analytics Facebook spits out and turn them into actionable insights? We’ll take a look at my personal favorite key performance indicator and...
Be A Storyteller, Not A Salesman – Examining Androids Video Ad Campaign: Be Together Not The Same Android As A Company Android’s latest ad campaign is something special. “Be Together – Not The Same” is simple, catchy, describes their products/brand and above all, it tells a story. Not only is it a common ideal held world-wide, but it tells the...
WordPress has come a long way from its humble beginnings as a simple blogging platform. Released in 2003, WordPress powered over 13 percent of the world’s websites by 2011. By 2015, the number had risen to 26 percent. With over 55 percent of websites opting to use no CMS at all, that put WordPress solidly in the CMS lead at...
Previously I talked about the differences between the 2 top players when it comes to hosting video; YouTube and Facebook. Now we’re going to talk about 2 smaller players; Vimeo and Wistia. Their smaller size doesn’t mean they should be overlooked though, because they each have unique features the others don’t that can be very useful when creating beautiful video...
