Management icon Peter Drucker believed that if you can’t measure something then you can’t manage it and what gets measured gets improved. These maxims still hold true today and are especially relevant to paid search marketing campaigns. Companies of all sizes use Google advertising to get in front of potential customers searching for products and services. Yet, many businesses are not...
In today’s economy, social currency is measured in likes, views, and shares. While consumers have long been users of social media platforms like Facebook and Twitter, business owners have begun to realize the benefits that come with accumulating likes and shares, and how that can positively impact their brand awareness. But simply garnering a bunch of “thumbs up” on your...
In a previous post, we discussed how to create great content for your online platform. We covered the importance of asking questions, the importance of knowing your audience, and how both of these things factor into search engine optimization (SEO). Here, we will continue to explore this important topic, specifically, identifying the interests of your audience and creating engaging content...
Every website needs SEO in order to stay on top of competitive online marketing. While most of us agree, very few know that an ongoing SEO campaign is crucial to any online marketing success. SEO is never a one-time thing, as most business owners would prefer. It is an ongoing effort of updating, adjusting, and monitoring websites. There are several...
What Role Does SEO Play in an Integrated Digital Marketing Campaign? Victoria, an Account Manager here a Blueprint, explains the benefits of combining SEO services with PPC and Social Media Marketing. She discusses how SEO, specifically on-page optimization, can greatly affect PPC quality scores. Additionally, she explains that when Social efforts lead users to a website, it requires a...
For some time now, Blueprint has been a part of the Google Partner network. As a Google-certified agency, the team of specialists at Blueprint help clients make the most of their online advertising efforts while building the foundation for their web presence.
Recently Blueprint was recognized for meeting the requirements of a top performing partner agency and awarded the distinction of Premier Google Partner.
According to Google’s official AdWords blog, “The new badge is designed to recognize Partners who manage a substantial portfolio of Google advertising campaigns and deliver great results for their customers. Premier Partners will be required to maintain additional certification requirements and will receive increased support from Google.”
You are at the podium about to give a well prepared speech. As you survey the audience you notice that they seem to be dressed less formally than you expected. As you begin to speak, members of the audience slowly get up and walk out of the room. Obviously something went wrong. It must have been something you said. Writing...
Empathy is having its moment in the spotlight — and for good reason. In our information economy, this soft skill can be the lynchpin that makes or breaks a content marketing campaign. In an age when online platforms and digital megaphones are ubiquitous, those who manage to elicit a sense of human connection are the ones who break through the...
Since the dawn of the Information Age, it seems that just about everyone has had their personal slice of the internet pie. With such an abundance of online content, it can start to feel like you’re trudging through an endless swamp of the bad before you get to the good stuff. But what exactly are the defining characteristics that separate...
Email marketing can feel a bit like a heavy rainstorm for your customers with dozens of messages pouring into their inboxes daily. A seamless website to email user experience will help your emails stand out among the hordes of others waiting to be picked and clicked. The industry standard for open rate is 20% so that means that 80% of...
