When it comes to paid search advertising campaigns, measuring results is key to continued success. Calculating the return on investment for what you’ve spent on the campaign is important, but there are other stats and metrics that are key to your campaign’s overall success, as well as indicating areas that need improvement. As a digital marketing agency with experience in...
The 2016 holiday season has proven to be a gift giving spectacular for social media users, with announcements from all major social media networks: Twitter, Facebook, Instagram, and Snapchat. Most of these announcements turned out to be “new” features already available on other social media platforms and this trend raises an important question for users, businesses, and social media marketing...
In order for your website to be effective at marketing to potential customers, users first have to be able to find it. If you want to see your business’s website appear at the top of search result pages, you’ll need to employ search engine optimization (SEO) campaigns to make it happen. Hiring an experienced Atlanta SEO company that follows best...
Designing a website for your business is an important part of attracting new customers. Savvy business owners turn to website designers to help them bring their vision for their company in the digital space to life. However, there is often a disconnect between website designers and their clients. Here are some potential areas for a communication breakdown between website designer...
Every business owner knows the importance of having a social media presence, because it’s one of the best ways to connect with potential customers, build relationships, and market to a wide audience. Social media marketing is especially competitive for businesses in a thriving market like Atlanta, which is why the most effective inbound marketing strategies operate on both the paid...
Your website is usually the first interaction potential customers have with your business. Therefore, it has to look great and be easy to use on both mobile phones and desktop computers. If it doesn’t, visitors will leave your website before they ever become leads. Whether you have an existing business and need a refreshed website or you have opened a...
It’s no secret that the vast majority of Internet users today utilize search engines for just about everything. The word Google has become nearly synonymous with the act of acquiring knowledge about people, places, and products. It should come as no surprise, then, that many businesses seek out the top SEO company in Atlanta to help them connect with consumers....
In today’s society, it seems more and more individuals are taking on the task of doing it themselves. Whether it’s changing their own oil, growing their own food, or even building their own website, people are taking it upon themselves to get things done. However, what happens when certain functions of the website breakdown or leads aren’t being generated for...
There are many important elements to consider when planning your company’s website. Incorporating your logo, choosing the right color palette, and creating engaging graphics are all vital pieces of website design. You may be inclined to try to design your website yourself but an experienced Atlanta web design company can do more to support your business goals. A skilled website...
Search engine optimization (SEO) is one of the most important aspects of a digital marketing campaign. Hiring an Atlanta SEO company can help you increase your online visibility and push your website to the very top of search results by strategically using keywords. However, contrary to what many people think, effective SEO takes more than the right keywords to increase...
