Why it’s Time to Add Video to Your Marketing Mix

Video content has never been in more demand than it is today.

According to Forbes, approximately 70 percent of businesses throughout the United States have a video component included in their overall marketing strategy. What’s telling about the power of video content is that close to 66 percent of these companies did not have one 12 months prior.

This trend is developing quickly and continues to become a ‘must-have’ for businesses of all sizes.

Atlanta Video Production Company

If you’re interested in learning how you can use video content to improve your organic rankings, increase customers, and improve revenue, contact Blueprint today.

As one of the most experienced Atlanta video production companies in the community, we can help you reach new heights by creating compelling video content for customers to engage with.

If you are new to the world of digital marketing, consider the following reasons why contacting us to discuss video content strategy is worth your time.

Video Content Helps Improve Conversions and Revenue

Video content has been proven to help improve conversions and revenue when executed correctly.

According to HubSpot, e-commerce websites that position videos on their product landing pages experience on average an 80 percent increase in conversions.

Video Content Helps Establish Relationships with New Customers

The concept of video marketing is based on building credibility with online consumers and developing long-term relationships.

Although some consumers are cautious about purchasing products and services on the Internet, an experienced Atlanta video production company can help you create useful content that positions your brand and services in a professional light.

Since 60 percent of online consumers say that videos give them more confidence to conduct an online transaction, publishing video content can be the difference between maintaining and growing your customer base.

Videos Are Excellent For Improving Your SEO/Organic Rankings

According to Search Engine Land, you’re 53 times more likely to appear on the first page of Google if you have a video embedded on your website.

Working with a video production company that understands how to optimize content helps maximize your investment since they are built to attract the greatest amount of potential online customers.

Video Content Helps Connect Your Business to Mobile Consumers

Creating video content for mobile consumers to engage with is the future of marketing based on existing trends.

From 2014 to 2017, mobile video views have increased by 400 percent. YouTube reports mobile video consumption rises 100 percent each year.

According to consumer behavior statistics offered by Google, smartphone users develop more personal relationships with the videos they are exposed to than television viewers.

That being said, businesses that are not investing the time and energy to understand how their target audience reacts to mobile videos will miss their opportunity to convert potential customers into returning clients.

Learn More About Video Production and How It Can Help Improve Your Online Business – Call Blueprint Today

If you are interested in learning more about our approach to creating compelling video content that attracts new customers and helps increase sales, contact us today.

Just fill out our online submission form or call us at 770.817.9560