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3 Important Elements for Good Website Design

September 25, 2015 By Blueprint Digital

When designing a website successfully, there are a lot of things that need to be considered. This includes everything from your navigation and the look and feel of the website, to responsiveness and so on. However, in order to keep your audience interested and coming back, there are three main elements that you should consider most when making your website....

Why Site Maps Are Essential for SEO

September 24, 2015 By Blueprint Digital

Why are site maps so important? They keep the people and the robots happy! It’s a shame to spend hours creating great content for your website that users and search engines can’t find. Site maps will help search engines index your website properly and help your users find your content easily. Essentially, a site map is a blueprint of a...

Getting the Most out of Your Rich Snippets

September 22, 2015 By Blueprint Digital

Rich snippets are most often seen on a Google search page, alerting you to the rating of a restaurant or how long a recipe will take to complete. This contextual enhancement to content marketing might not seem like would be beneficial to your website if you aren’t involved with food, but this structured data can actually help increase the click-through...

Wolfram Data Drop: Making the World Computable

September 21, 2015 By Blueprint Digital

What Is Wolfram Data Drop? In March of this year, Wolfram launched an open service called Wolfram Data Drop. According to Wolfram’s website, Data Drop’s official function is to “add semantics to data and make it computable.” The service allows users to store data on the Wolfram Cloud for later visualization, querying, and analysis using the full power of the...

Tips for Tackling a Solo Video Project

September 14, 2015 By Blueprint Digital

It’s always great to have a team to work with, but sometimes I find myself working solo on a project. This can happen due to budget constraints or because the current project amount outnumbers the personnel available on the team. In these cases, it can be tough to pull yourself out of a team-oriented mindset, think about the project as a...

Is the Internet Killing the Serif Typeface?

September 11, 2015 By Blueprint Digital

With all the buzz about Google’s recent re-branding initiative, it seems the sans-serif typeface families are gaining popularity among corporate giants. Google is not the only one to switch their iconic logo from a serif typeface to their own sans-serif typeface, dubbed, “Product Sans”.  In fact, Google seems to be a late arrival to the sans-serif bandwagon. Ebay, Pepsi, Belk...

Lazy Panda is Rolling Over!

August 3, 2015 By Blueprint Digital

Reward for great websites is here! Or is it a punishment for fooling Google? After a long break from Google’s algorithm update, once again we are “welcoming” Panda update (4.2) to the search queries. It’s too early to know which sites will be affected directly due to the slow update. Even though we know that this update will only affect...

In Memory of Atlanta's Fallen Fire Heroes

August 3, 2015 By Blueprint Digital

The Atlanta Fire-Rescue Department recently celebrated the lives of 56 members of their ranks who lost their lives in the line of duty. In addition, the department also honored 20 fire department retirees who died since last April.  Chief Kelvin Cochran stressed safety as their highest priority to the gathering of spouses, family and friends of the department. A role...

Beyond Action: Expanding the Funnel

July 23, 2015 By Blueprint Digital

The concept of the buying funnel has been around for over 100 years, and with good reason: it’s easy to understand and it’s applicable no matter what your product or service is. However, a lot of people make the mistake of thinking the funnel stops at the point of action, or purchase. Sure, you could stop there. After all, the...