Social media is one of the most important online networks for businesses to maximize communications with the public; with great potential to reach future customers, current consumers, and other important business groups. Social media use for businesses ultimately influence company growth and push advancement when your community is active and engaged. Paid social ads were once thought to be taboo...
Why is finding content that will boost your social presence like trying to find the ancient severed head of the sculpture Winged Victory of Samothrace? It’s still lost somewhere in Greece after 152 years. The reason may be a lack of deep knowledge that leads to perfect messaging. If you’re struggling to reach a viral social storm, you can learn...
When your business provides a service to another business, you’re the vital link between them and their customers. Small businesses, startups and corporate enterprises depend on business-to-business (B2B) consultants, agencies and service providers to: Help them reach their target audience Sell them products that increase their productivity and efficiency Generate leads, inquiries and sales Give technical assistance with legal issues,...
Recently there has been a lot of talk about the importance of mobile optimization, and with good reason. Studies are showing that web content is increasingly being viewed on mobile devices, and often on several mobile devices simultaneously. Even on mobile devices, content is the key to driving traffic to your website, but the type of content that works so...
The buying funnel is a way of representing the stages a purchaser goes through on their way to buying a product or service. The goal is to move prospects through the funnel so they can become customers. The buying funnel influences Pay-Per-Click, or PPC which is the way of using search engine advertising to generate clicks to your website. One...
Conversion tracking allows business owners and digital marketers to better understand how their site is performing. Without this, you’re left with looking only at KPIs like sessions, device use and geographic locations. A site that has conversion tracking gives you much more information to not only how your visitors are becoming real customers, but also see the path they took...
If you haven’t come across the phrase “content is king” yet, then you haven’t been in the world of SEO for long. Content, particularly in the form of blog posts, makes search engines happy, which in turn makes SEOs happy. Many business owners believe that the more blog posts you have, the better things will be, right? Well sure, unless your...
Late last week, Microsoft unveiled their newest browser, called Microsoft Edge. This is a future replacement to Internet Explorer (IE). While IE was the de facto standard browser for years, IE’s market share has been falling for several quarters now. What was once market domination for Microsoft has now become Google’s arena with Chrome. Microsoft is looking to change that...
We live in a world filled with imperfection. Philosophically, this provides a lot of implications. But for achieving photorealistic 3D renders, it’s a helpful reminder. I’ve had the opportunity recently to work on another 3D project at Blueprint, and will hopefully have yet another coming down the pipe. Both projects involve recreating real life products with 3D software, and then...
In my last post, I shared a few fun ideas for keeping your content fresh that I gathered from around the web, and I hope a few of you found something new to keep in mind for the future. Continuing from In this post, I will be sharing a few other fun, fresh content ideas because you can never have...
