Exploring Video Types

It should be no surprise that by 2018, it is projected that 79% of internet traffic will be driven towards video.

Walt Disney said, “Of all our inventions for mass communication, pictures still speak the most universally understood language.” With this in mind, it is no secret that video is a must in your marketing strategy.

Exploring Video Types

Bear in mind that your video does not just have to be your typical talking head type. There are several different routes you can take for your video to effectively meet the needs of your company or product.

Talking Heads

I know I just said that there are more to videos than talking heads, but they’re still important in the video spectrum. We all know this type of video: There is a person speaking towards the camera explaining why their product or service is more valuable than the competition. 

These types of videos are effective because they allow the viewer to learn about the product at hand from a person, either an actor or the professional him or herself, who can speak to the product or service with conviction. However, they can be boring.

How-to Videos

The how-to video is a great way to keep your viewers engaged. These videos are a leading means to demonstrate how different products work or demonstrate DIY tips from your particular industry. This type of video also has the potential to become a series, which will then give your current viewers more incentive to continue coming back while also bringing new views to your website.

Testimonial Videos

Whenever anyone is looking to try a new product or service, they want to know other people’s experiences with it. Businesses can lie to you, but in more cases than not, customers won’t. Whatever the product or service may be, people like to talk about their experiences with it.

Infographic

An infographic video is exactly as it sounds, presenting an infographic containing oftentimes boring and difficult information in a way that has movement, making it more enjoyable for the viewer and easier to follow. By using an infographic, the content in the video becomes easier to process. These videos are a popular type among viewers and are easy to share on different platforms.

Kinetic Typography

Similar to the infographic, these videos are one way that you can do an explainer video. In this type of video, text is animated across the screen. The text often highlights statistics or keywords. Using a high energy voiceover and soundtrack can make this video jump and be more engaging for your viewers.

Animated Characters

We all love having that one character that is the main subject that we can become attached to. A character video allows the viewer to have an affinity towards the company by building this bond with the character. The character video is the most versatile video type because functions like the live-action videos without having to use people or locations.

When it comes to video, there are many different techniques that can be used in order to make your video the best for you. Deciding which video to create is half the battle, but once settled a video is everlasting and can go a long way.