Private school marketing is no easy feat, as it requires time, resources, and money that isn’t always readily available. Although traditional marketing through brochures and attending local events can still work, promoting your school online is the fastest way to get more students. If keeping a low budget is a primary concern for you, you can stay relevant online without...
In early September 2017, Facebook opened the flood gates for users to access original video content on its Watch tab. Available through the mobile app, desktop site, and TV apps, this new feature enables Facebook users to subscribe to a video series and watch on their own time. If you’re interested in being a content contributor, an Atlanta digital marketing...
Traditional marketing methods are proving to be less effective for private schools. The old philosophy of casting a wide net of exposure falls short in a technology-saturated market. Here are four traditional private school marketing methods that will leave you with an empty budget and low enrollment. Neglected Mailers People are finding ways to reduce their use of paper, and marketing is no exception. Emailed receipts and digital bills are a few ways technology...
With advancements in online resources and reviews, private school marketing has become tougher than ever. Any prospective parents or students can type “private schools near me” into their search engine and have a plethora of results to sort through. It’s imperative that as a private school, you have a marketing plan that sets you apart from other options in your area. Here are a few key elements to...
When it comes to creating SEO content that drives traffic to your website, it’s important to understand the two audiences you are serving: search engines and consumers. Ten years ago, SEO success largely revolved around achieving top keyword rankings in Google to attract online consumers to a website. Today, there are far more channels consumers use to find information, products,...
Knowing what keywords and long-tail phrases online consumers use when searching for services and products your local business offers is easy to approach when using the right resources. If you’re launching a new website or creating new landing pages, you have a variety of tools at your disposal. If you struggle with determining which keywords are most appropriate for your...
Does the thought of your local business competing with large brands’ marketing seems outlandish? Think again. Working with an experienced Atlanta SEO company can give you the upper hand. They have firsthand experience when it comes to achieving premier keyword rankings and attracting local online customers to your business. Read these tips if you want your marketing efforts to stand...
Local businesses can take advantage of popular directors that let you claim and edit citations or company information. To do this, you will first need to verify that you are the legitimate owner of a business. You’ll go through automated verification platforms or traditional offline communication channels. Here’s how to bring in more traffic and revenue by optimizing citations. Google...
To drive more relevant consumers to your business’s website, it’s important to work with an experienced Atlanta SEO company that understands the complexities associated with technical, on-page optimization. Understanding SEO will help your business appear more often and higher on Google search engine results pages (SERPs) and other major search engines. In addition, you’ll increase online conversions by ensuring that...
Technical SEO refers to how a business’s website is structured for search engine crawlers to identify and pull content as quickly as possible. More than 50% of SEO success is determined by how well the crawlers can: Recognize the purpose of a website Understand how content is allocated and organized within a website Extrapolate content back to online consumers Working...
