With so many local consumers on Facebook, it’s the perfect environment to launch a paid social media advertising campaign that drives people to your business. If you are used to investing in television or other offline marketing channels, Facebook is changing the advertising game. Its extensive targeting capabilities will enhance the way you connect with potential customers throughout your community. Whether...
If you are a business, small or large, you have most likely realized by now that everything is becoming digitalized. Consumers are increasingly turning away from browsing and buying for products and services in person, and instead they are turning to the internet for their searches and purchases. Is your company’s website being listed at the top of search results...
We’ve all selected a website from out smartphones that was either outdated, extremely slow to load, or was poorly designed. For most online consumers, this experience can be frustrating and time-consuming since it usually forces us to start our search over again. For Atlanta’s small business owners, there are a variety of ways that a well-designed mobile website can improve...
Search engine optimization (SEO) is the process of maximizing the number of visitors to a website by ensuring that the site appears high on the list of results returned by a search engine. To create a successful SEO campaign, you need to work with an experienced Atlanta SEO company who can help you create an online destination that’s so compelling, you are...
Keyword optimization is the most fundamental component of any successful search engine optimization (SEO) campaign. Creating a well-crafted keyword strategy that is implemented throughout your Atlanta small business’s website and content allows you to attract and convert more online consumers into recurring customers. However, understanding how to determine the most appropriate keywords to develop your professional website and content strategy...
When small businesses throughout Atlanta launch new professional websites, it’s imperative to consider how design, development, and SEO can complement each other in ways that help maximize results. In today’s digital landscape where consumers are interested in partnering with businesses who provide relevant content, clear navigation, and attractive design; it takes strategic planning to provide visitors with immediate gratification. Merging...
Optimizing Video AdvertisementsThe rise in popularity of online video content creates more opportunities for small business owners to provide engaging and meaningful advertising. To maximize the value and return of your video ads, regardless of whether you partner with YouTube, Facebook, or both platforms, consider the following three recommendations for optimization. 1. Build for Mobile Users More consumers engage with...
Millennials are completely in tune with their intrinsic value as consumers and are often persuaded by marketing campaigns that provide meaning to their lives. Their purchase decisions are heavily influenced by digital content as over 80 percent of all Millennials conduct an online transaction when there is a promotional or educational video available to view. Fortunately, business owners have access...
There’s been plenty of research conducted over the past few years about Millennials, and how they differ from other generations – as decision makers, customers, and participants within their communities. Research suggests that by the end of 2017, Millennials will comprise of the largest online audience and will have more purchasing influence than any other generation, including Baby Boomers.
Within the next few years, Millennials will comprise of roughly half of the United States workforce. What this means for local businesses is that our traditional forms of marketing, adverting, and selling are going to change based on how Millennials respond to content, as well as convert into online customers. Millennials have different expectations and standards for marketing than past...
