What’s the first thing that comes to mind when people think of your brand? More than likely, it’s your company’s logo! Whether intentional or not, its colors have a huge bearing on your customer’s opinions. That’s why you must choose brand colors that will positively impact their emotions. An Atlanta web design company can help you choose what colors are best for your brand. Read on to find out how choosing the right...
Social media is one of the most effective ways to expand your reach, connect with your target audience, and grow your business. That’s why brands are getting smarter at targeting their content and messages to drive traffic. Just like any technology, social media is always changing, and you need to stay up-to-date with these innovations so you can stay current. Let an Atlanta digital marketing agency help your...
Did you know that an infographic is 30 times more likely to be read than a full-length article? Not to mention, they are 3 times more likely to be shared on social media than other types of content. With statistics like that, marketers should be considering how to create more infographics for their audience. Crafting an effective and eye-catching infographic is harder than you think. That’s why you...
Private school marketing is no easy feat, as it requires time, resources, and money that isn’t always readily available. Although traditional marketing through brochures and attending local events can still work, promoting your school online is the fastest way to get more students. If keeping a low budget is a primary concern for you, you can stay relevant online without...
In early September 2017, Facebook opened the flood gates for users to access original video content on its Watch tab. Available through the mobile app, desktop site, and TV apps, this new feature enables Facebook users to subscribe to a video series and watch on their own time. If you’re interested in being a content contributor, an Atlanta digital marketing...
Traditional marketing methods are proving to be less effective for private schools. The old philosophy of casting a wide net of exposure falls short in a technology-saturated market. Here are four traditional private school marketing methods that will leave you with an empty budget and low enrollment. Neglected Mailers People are finding ways to reduce their use of paper, and marketing is no exception. Emailed receipts and digital bills are a few ways technology...
With advancements in online resources and reviews, private school marketing has become tougher than ever. Any prospective parents or students can type “private schools near me” into their search engine and have a plethora of results to sort through. It’s imperative that as a private school, you have a marketing plan that sets you apart from other options in your area. Here are a few key elements to...
When it comes to creating SEO content that drives traffic to your website, it’s important to understand the two audiences you are serving: search engines and consumers. Ten years ago, SEO success largely revolved around achieving top keyword rankings in Google to attract online consumers to a website. Today, there are far more channels consumers use to find information, products,...
Knowing what keywords and long-tail phrases online consumers use when searching for services and products your local business offers is easy to approach when using the right resources. If you’re launching a new website or creating new landing pages, you have a variety of tools at your disposal. If you struggle with determining which keywords are most appropriate for your...
Does the thought of your local business competing with large brands’ marketing seems outlandish? Think again. Working with an experienced Atlanta SEO company can give you the upper hand. They have firsthand experience when it comes to achieving premier keyword rankings and attracting local online customers to your business. Read these tips if you want your marketing efforts to stand...
