6 Digital Marketing Trends for 2018

New trends are entering the digital marketing space that your company needs to pay attention to them. Otherwise, you could be left in the dust. It’s important now more than ever to be visible to reach potential customers. A digital marketing agency in Atlanta will always be current with annual trends.   

Here are 6 digital marketing trends to look out for in 2018.  

1. Ads with a Purpose  

You encounter social media ads every time you scroll through your newsfeed. They are designed to catch your attention. Over the course of the year, ads will start becoming more singular in purpose. Their goal is to achieve a very specific purpose and conversion. Social media platforms like Snapchat, Facebook, and Instagram will show major ad growth in 2018.  

2. Video Marketing  

Video has become the most popular and influential form of digital content for businesses today. Investing in video can make a positive impact on your business. Most users have a short attention span and that makes video content even more appealing.  

Think about when you see a funny video on Facebook—you like it, tag someone in it, and then you share it. Your friends see it, and then they share it. Then, their friends share it. It’s obvious that going viral can increase engagement and website traffic rates. 

3. Professional Live Video  

Over the past couple of years, video has drastically benefited marketers, but not just any video will do. Professional-looking, live video is what’s making waves. Almost every social media platform is jumping into live video opportunities and adding this feature to their platforms.  

4. Personalization is Key  

Are you sending the same boring, impersonalized email blasts? It’s time you start distinguishing as many interactions as you can. Custom landing pages should be connected to every one of your advertising campaigns. You will be more successful this year when you build an intimate connection with prospects. 

5. Voice Marketing  

Did you know that over 20% of all inquiries on Google are done via voice searching? That number is only going to increase as consumers start asking Siri and Alexa more questions and as artificial intelligence improves. Marketers will need to create content that captures the answers to these types of searches.  

6. Changes in Content Marketing  

2018 will be the year that you leave general blog writing behind. Voice search is altering content strategies that are pulling up snippets or tutorials that can be heard as people multi-task while listening to content.   

If you’re looking for a digital marketing agency to help you, look no further than Blueprint. We have been in the digital marketing space for a decade now. Call us today at 770.817.9560 to learn more about how you can stay relevant in 2018.