Retrospection and Goal Settingย ย
Your first step is to reflect onย the performance from 2017. You can use last yearโs budget as a template forย what this year will look like.ย Ifย you liked your results from last year, but you want moreย going forward, increase the amount by a percentageย thatโsย proportional to what you desire to gain. On the other hand, if you feel that you misspent the money,ย then you should consider dialing down your budget.ย ย
Lay out some goals for yourself and your campaign.ย If you want to outrank your competitor,ย consider a more fluid budget.ย
Content Productionย ย
Next, youโll want to distribute your budget toย specific areas, so you can get closer to your final goals. In 2018, content remains king for SEOย just as itย was in 2017.ย ย
Qualityย
Millions of brands and individuals work tirelessly every day to publish content to reach their audiences. You need to investย inย several resources to produce the best contentย for your target customer. This year,ย treat your content production like the phraseย youย have heard so often:ย โquality over quantityโ.ย Thisย may mean that you are producing fewer, long-form pieces.ย ย
Support and promotionย ย
Every time you produce a piece of content, you want it to be so impactful that the reader feels obligated to share it. This is where you get viral content! Unfortunately, this doesnโt happen in most cases. If you want your content to succeed, you have to dedicate some of your budget to supporting and promoting that content,ย whether it isย on social media platforms, press releases,ย orย advertising.ย ย
Videoย ย
By 2021, itโs expected that as much as 82%ย of all web traffic will beย in the formย ofย videos.ย Makeย producing and distributingย videosย a priority in 2018.ย ย
Go Mobileย ย
Becauseย so many people are always on the go, your contentย mustย beย consumable on mobile devices.ย If you are just targeting on desktops, your businessย and contentย will suffer.ย ย ย
Targetingย ย
When deciding on the specific targets for yourย campaign, considerย audienceย understandingย and local options.ย Nowadays, audiences are demanding much more personalized content. Thatโs why you need to perform more in-depth market research so you can create content that is written specifically forย their pain points.ย ย
Local search is becoming even moreย focused,ย andย itโsย quite rewarding for businesses who pursue it. Especially if you have a localย business,ย youโll want to spend the extra moneyย to put intoย theย review development.ย ย
If you wantย furtherย advice on how to fit SEO in your 2018 budget,ย Blueprintย can work with you to develop a planย of action. Blueprint has been in theย digital marketing spaceย for over a decade, serving local clients all throughout the metro-Atlanta area.ย Contact usย toย speakย with an SEO specialist today!ย ย