In early September 2017, Facebook opened the flood gates for users to access original video content on its Watch tab. Available through the mobile app, desktop site, and TV apps, this new feature enables Facebook users to subscribe to a video series and watch on their own time. If you’re interested in being a content contributor, an Atlanta digital marketing...
With so many local consumers on Facebook, it’s the perfect environment to launch a paid social media advertising campaign that drives people to your business. If you are used to investing in television or other offline marketing channels, Facebook is changing the advertising game. Its extensive targeting capabilities will enhance the way you connect with potential customers throughout your community. Whether...
Every smart business understands the importance of investing time and energy in providing superior customer service. When your customers aren’t satisfied with the experience your company offers, it can quickly get out of hand considering the number of potential consumers that can be affected through social media. According to research conducted by Zendesk, 95 percent of U.S. Millennials share their...
When it comes to Millennials and their online shopping preferences, websites that provide a seamless, transparent experience can reap the rewards that come from attracting the largest demographic in the history of the United States. This concept raises an interesting point for businesses that are interested in developing social media and SEO campaigns meant to attract Millennials from popular spaces...
With the recent success we’ve had with Facebook advertising for our clients, we wanted to take a look back on the past decade and then predict where we think it’s going next. What do you think the future holds for Facebook Advertising? Let us know in the comments or join the conversation on Twitter @whyblueprint!
Using social media as a marketing platform may have originated with B2C enterprises, but these days having a strategy for social media marketing in Atlanta and beyond is essential for both B2C and B2B operations alike. While there are some commonalities in the way that both business models incorporate social media into their digital marketing campaigns, there are also some...
The 2016 holiday season has proven to be a gift giving spectacular for social media users, with announcements from all major social media networks: Twitter, Facebook, Instagram, and Snapchat. Most of these announcements turned out to be “new” features already available on other social media platforms and this trend raises an important question for users, businesses, and social media marketing...
Every business owner knows the importance of having a social media presence, because it’s one of the best ways to connect with potential customers, build relationships, and market to a wide audience. Social media marketing is especially competitive for businesses in a thriving market like Atlanta, which is why the most effective inbound marketing strategies operate on both the paid...
In today’s economy, social currency is measured in likes, views, and shares. While consumers have long been users of social media platforms like Facebook and Twitter, business owners have begun to realize the benefits that come with accumulating likes and shares, and how that can positively impact their brand awareness. But simply garnering a bunch of “thumbs up” on your...
One of the greatest forms of social currency today is likes on Facebook. To many, there is nothing more satisfying than seeing the little globe with a red number, preferably above 10, light up on their Facebook profile. Some people, and even companies, pay to generate artificial likes on their pages, hoping that the increased number of likes will draw...
