For the Win: Why Your Business Needs Paid and Organic Social Media Marketing

Every business owner knows the importance of having a social media presence, because it’s one of the best ways to connect with potential customers, build relationships, and market to a wide audience.

Social media marketing is especially competitive for businesses in a thriving market like Atlanta, which is why the most effective inbound marketing strategies operate on both the paid and organic facets of social media.

Here are a few reasons why your business needs both paid and organic social media marketing.

Organic and Paid Social Media Marketing: Two Sides of the Same Coin

Organic and paid social media marketing create a social sharing outlet — making them work together to maximize the success of your social marketing campaigns.

Organic social media is all about community management, where you’re sharing interesting content and interacting with your customers. Facebook, arguably one of the most popular platforms for business social media profiles, has drastically reduced the number of page posts appearing in user’s news feeds, making many businesses feel like organic social media is dying or a waste of time. Think again!

Your organic content is everything on your business’s social media profile, be it Tweets, Facebook posts, Instagram photos, and more. It’s what helps build your brand’s distinct voice.

If you only use paid social media marketing without organic content, then you’re driving users to an empty profile page — a dead end. If your social media page is empty, there’s less of a chance that you’ll keep the viewer’s interest long enough to drive them to your website.

Which Comes First — Organic or Paid Social Media Marketing?

While it may be tempting to pursue paid social media marketing tactics to bring in new customers, they won’t stay for long without a solid organic presence. Paid social media marketing may bring traffic in, but it’s your effective organic content that keeps them there and keeps them coming back.

Creative, engaging organic content also helps your business acquire page likes and fans. Those fans, in turn, make your paid ads more effective. If a social media user sees that a friend of theirs already likes your business page, they’re more likely to interact with your paid social ad.

Harnessing Effective Social Media Marketing for Your Business

Creating effective and engaging organic social media content is a time consuming task, and it can be frustrating to see that hard work met with little user engagement.

At the same time, paid social media advertising, while beneficial, isn’t without its own challenges. You have to think carefully about the ad’s creative elements and how best to target it to the intended audience.

Blueprint specializes in creating and executing comprehensive social media marketing strategies for businesses. We use both organic and paid social media to reach and engage key audiences for your business. If you’re ready to boost the return on investment of your business’ social media marketing, contact us for a consultation.