I am certain that you have heard that “content is king” even if you’ve read only a smattering of digital marketing blogs. No alternate position on content not being king will be presented here. However, “content”, by itself, won’t keep the throne unless it continues to evolve and strategize on how to retain its prized position before another player usurps...
Social media is one of the most important online networks for businesses to maximize communications with the public; with great potential to reach future customers, current consumers, and other important business groups. Social media use for businesses ultimately influence company growth and push advancement when your community is active and engaged. Paid social ads were once thought to be taboo...
Why is finding content that will boost your social presence like trying to find the ancient severed head of the sculpture Winged Victory of Samothrace? It’s still lost somewhere in Greece after 152 years. The reason may be a lack of deep knowledge that leads to perfect messaging. If you’re struggling to reach a viral social storm, you can learn...
In my last post, I discussed the way Instagram, separate from other social media networks, fosters almost instant intimacy and how its hashtag system makes it easy for users to engage with your brand. Now, it’s time to talk about how to make the most Instagram’s marketing potential. How To Use Instagram To Market Your Beauty Brand The beauty industry...
On February 16, 2015, an unfortunate mix of rain and steadily dropping temperatures had Georgians north of Atlanta preparing for the worst. As evening drew near and ice began to form on trees, announcements of school closures for the following day began rolling in. Gwinnett County public schools were not among them, even after the county was included in Governor...
It’s no secret that networking is the key to making the best connections; connections that can lead to the best jobs, deals, bargains, hidden gems and so on. Can you get those things without networking? Possibly. Yet, it’s significantly more likely to happen if you make the effort to meet new people and keep in touch with those you already...
On December 11, Facebook announced the new feature of adding Call To Action buttons for business pages. What that means for humanity online is a lot more user engagement that will lead to more business. At least for those businesses that choose to harness the power of the CTA. What Is a Call To Action? A call to action (CTA)...
Little did I know when I woke up on October 27, 2014 that I would experience the greatest day of my entire life. It was a brisk, grey morning and I clearly remember having this strange, sensational feeling that something big was on the horizon. I arrived at work, opened up my laptop and began scouring various digital marketing journals...
In the last half-decade, the global market has seen a dramatic shift in social media and digital marketing, creating new ways for brands to connect with and engage consumers. Yet, the majority of luxury brands are still missing the wave, with many high-end companies still on shore, a long distance from the vast digital ocean created by social media’s “Big...
The news broke yesterday that Google+, after years of holding the line on requiring real names, is now allowing fake names to be used on the social media platform. This is a huge change for Google+, something that Google commented on in their Google+ post about the news: “When we launched Google+ over three years ago, we had a lot...
