July 5, 2016
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By Blueprint Digital
Facebook Ad Campaigns are revolutionizing the way digital marketers conduct business. Through the ability to target highly relevant audiences, Facebook helps businesses achieve brand visibility in a way that SEO or PPC never could. Social Media Marketing and Facebook’s Ad platform allow marketers to select the most appropriate combination of segmentation factors, including demographics, interests, or behaviors, and send advertising...
July 1, 2016
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By Blueprint Digital
Every business wants to find the sweet spot between new and returning customers. Understanding brand engagement and audience participation is critical to making this happen. Your brand is more than your company name and the products or services it offers. Your brand also includes the particular marketing approach and communication methods that set you apart from your competitors. When done...
March 30, 2016
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By Blueprint Digital
Social Media marketing has proven itself to be a valued digital channel that deserves a seat at the business strategy table. Rightfully so, social has the marketing power to increase your brand’s awareness, create brand loyalty, build market authority, and create conversion opportunities for your business. Still, if Spiderman has taught us anything, it’s that with great power comes great...
March 24, 2016
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By Blueprint Digital
Are you utilizing all forms of content to boost your business through social media? Sharing content is more than having photos and links receiving interactions. Of shared content, video is hands down the most interactive. Video has been on the rise, and it only continues to climb, making its way into many features available on every social media platform. There is...
March 17, 2016
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By Blueprint Digital
As a social media strategist, creating content is just a fraction of the battle. Proving that what you’re posting creates sales or drives customers to a website is the hard part! How do you take the mass of analytics Facebook spits out and turn them into actionable insights? We’ll take a look at my personal favorite key performance indicator and...
March 16, 2016
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By Blueprint Digital
Be A Storyteller, Not A Salesman – Examining Androids Video Ad Campaign: Be Together Not The Same Android As A Company Android’s latest ad campaign is something special. “Be Together – Not The Same” is simple, catchy, describes their products/brand and above all, it tells a story. Not only is it a common ideal held world-wide, but it tells the...
October 26, 2015
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By Blueprint Digital
Have you ever noticed how people seem to be less embarrassed to admit they met their significant other through a blind date rather than online dating? If you think about it, they are basically the same thing. Someone or something is telling you that you and this person are a good match, yet one is thought of as more “taboo”,...
October 20, 2015
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By Blueprint Digital
Last week, our CEO Nathan, and I had the opportunity to present in Atlanta during a MasterClass. The focus of this half day of presentations and roundtable discussions was mobile. Certainly just the word ‘mobile’ is a broad subject, so the conversations varied from marketing tactics to app development to online reputation. 2015 has been the year of “mobile” with...
October 13, 2015
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By Blueprint Digital
In my last article I shared a fairly detailed dissection of the attraction stage of the funnel, whereby I hypothesized that storytelling around the internal feelings and emotions of the target audience is critical to a campaign’s success. We had the privilege of working on a campaign in August for one of our regional clients where we specifically tested out...
September 28, 2015
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By Blueprint Digital
When uploading a video to the interwebs, it’s important to be aware of the different hosting sites available. They each have their advantages and disadvantages and depending on what your goal is, one will be better than the other. In other words, Youtube isn’t always the best option. Though there are quite a few video hosting sites out there, I’m only...
