As technology advances, our screens are becoming smaller, often designed to fit into a pocket or purse. With the shrinking of these devices, the days of consumers reading long, novel-like articles are fading away, leaving behind a world where one can scroll to a particular section of a website with the flick of a finger. This change means that the...
Selecting a font can be a frustrating task. There are endless options and you can get lost trying to find the best typeface that demonstrates the mood you are trying to portray. While there are no easy-to-follow rules on how to select the best font, there are many principles that can help you choose an appropriate solution. In the world of...
Bing has always worked hard to distinguish itself from Google. It might not own the largest video hosting platform on the Internet or have created a popular social media network, but as of October 27, you are now able to search via emojis on Bing. The search engine joins Yahoo and Yelp in adding this feature, hoping to interest the...
Before we crusade into the land of content marketing pundits, let’s retreat and point a critical lance at content’s regal definition. Then we can unearth a crown jewel of content marketing. Sound the trumpets. Hark ye olde Content, thine King! Now, hold your horses….Kingship means rulership, to make laws that must be followed. The question is if this moniker implies...
In the world of search marketing, there’s one particular experience that many small businesses share. Their branded website is stuck on the second or third page of Google’s organic search results and has failed to create any financial return. So, like many others, the company goes to an SEO agency to receive the expertise and results they need. But after...
Since the first day of Kindergarten, everyone is taught a variety of rules that allow us to effectively communicate through writing. We are taught rules on the correct use of grammar, proper formatting, spelling and punctuation in order for our articles and essays to make sense to those who read it. And, while the majority of these rules should be...
In order to find a particular company’s website, meta data optimization remains an important consideration for search strategists. A website that has not optimized its title tags, URL structure and headers is similar to a person not carrying their ID with them. When asked for identification, such a person is left without any credible means of conveying and proving whom...
If you’ve noticed a drop in your website’s temperature recently don’t immediately blame the frosty nights of fall. It could be due to another change to the online climate, as the latest update to Penguin was released last Friday night. This is the sixth rendition of Penguin that has hit the market since the initial release in 2012, with the...
Google’s new search algorithm patent named “TV Rank” stands to change the way marketers relate to potential consumers. Filed in June 2011 and granted September 2014, the patent is described as a “way to enhance user search results on a device, based on what a user may be watching in proximity.” Google of course uses a variety of signals to...
It’s incredible how many business owners pay tens of thousands of dollars for an aesthetically pleasing website, only to be left scratching their heads wondering, “Why am I not getting any new customers?” As the owner of your company, your new website has a tremendous amount of attractive images, contains brief elements of onsite optimization and even has a few...
