Let’s discuss the elephant in the room. The one that 41% of Enterprise-level marketers admit is the single hardest SEO strategy to implement. Link Building You know what’s hard about link building? It takes time, creativity, a bit of psychology and a ton of hard work. The immediate reaction following the Penguin update blamed link building for the fall in...
Color has always been an integral part of how a culture expresses the attitudes and emotions unique to its times. From the psychedelic colors that represented the 1960’s, to the earthy tones that robed the kings of disco in the 1970’s. What colors will define our generation? Now Pantone has the answer. Pantone Color Matching System Pantone began as a color print...
Google Chrome is partnering with Adobe to introduce streaming Photoshop Creative Cloud on the web. It allows people with slower computers to handle the technical requirements of Photoshop on the Chrome browser, opening the program to more designers than ever before. Photoshop on a Chromebook Google Chrome is becoming more popular everyday, with a lot of help from their laptop...
In two weeks, Yahoo’s search share has skyrocketed from 9.6% to 29.4%. The reason? Firefox changed its default search engine from Google Chrome to Yahoo!. This growth points to the continued significance of default search engines. It also brings new hope to other companies that feel shackled by Google’s dominance, which may be nearing the brink. But what a future...
No matter what you’re branding, there are five keys you should consider when creating a logo. 1. Be Simple The ultimate goal of branding is to create a mark that is easily recognizable. A great logo delivers all the meaning it intends to give in a few seconds. FedEx is just one of many companies that follows this principle. At quick...
Firefox announced its decision to change its global search default to Yahoo!, ending its ten year agreement with Google. The new five year partnership will change the look of Firefox’s web searches starting at the end of 2014. What If I Don’t Like Yahoo!? If you’re a Firefox user and are not a big fan of Yahoo!, you’ll still have access to...
For the past few years, web design has followed various trends. Glossy buttons, gradients and drop shadows are just a few of the fads that have come through the digital design world. Now, a new trend called flat design is gaining immense popularity with companies such as Microsoft and Apple, who are leading the charge in this movement. The elements that...
A picture is worth 1,000 words – cliché I know. But the reason for the old saying is because it’s so true. With photography you can decide in a less than a second if you want to continue with a website or keep on moving along. According to scientists at MIT, it takes us just 13 milliseconds for our eyes...
In the last half-decade, the global market has seen a dramatic shift in social media and digital marketing, creating new ways for brands to connect with and engage consumers. Yet, the majority of luxury brands are still missing the wave, with many high-end companies still on shore, a long distance from the vast digital ocean created by social media’s “Big...
Clint says: “It takes tremendous discipline to control the influence, the power you have over other people’s lives.” Even on Black Friday. This year the day after Thanksgiving it’s expected that shoppers will make 44% of their purchases online, which is more than ever before. Web retailers could almost be forgiven for thinking they’ll lap up rivers of gold as...
