February 20, 2015
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By Blueprint Digital
On February 16, 2015, an unfortunate mix of rain and steadily dropping temperatures had Georgians north of Atlanta preparing for the worst. As evening drew near and ice began to form on trees, announcements of school closures for the following day began rolling in. Gwinnett County public schools were not among them, even after the county was included in Governor...
February 16, 2015
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By Blueprint Digital
When we think of web content, we typically envision a static web page that only administrators have access to change. This was the case in the years following the internet’s introduction to the world. However, the web has shifted from a read-only state to a place where the reader has input in what information is presented online. User-generated content (UGC)...
February 12, 2015
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By Blueprint Digital
It’s no secret that networking is the key to making the best connections; connections that can lead to the best jobs, deals, bargains, hidden gems and so on. Can you get those things without networking? Possibly. Yet, it’s significantly more likely to happen if you make the effort to meet new people and keep in touch with those you already...
February 11, 2015
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By Blueprint Digital
Due to updated and more advanced algorithms, most websites were penalized for abusing the power of backlinks. Link building is associated with black hat SEO, due to the fact that many link building strategies involved buying links and acquiring links based on quantity rather than quality. For some, link building seems dead, but is it? People are now using better...
February 9, 2015
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By Blueprint Digital
As we bring in a new year, we need to revise our strategy on how to effectively market ourselves for the web. It’s important to revisit the methods that worked, which ones failed and what innovative ideas can drive our brand in 2015. This is the only way to maintain a steady, current campaign that maximizes your branding opportunities. Here...
February 4, 2015
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By Blueprint Digital
Inbound marketing is a lovely thing, but it’s typically slow to yield results. This is particularly true if your company provides a service that potential clients may not fully understand, and therefore not realize they want. Web design is one of those things that potential clients often don’t really understand. They may think it’s as simple as cobbling together a...
January 29, 2015
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By Blueprint Digital
Colleges in the United States seem oddly resistant to the idea that there is a feverish demand for writers who have a thorough understanding of modern technology and IT professionals that can write well. A quick web search for colleges that offer either an English or IT concentration in writing and digital media reveals no such option in either discipline....
January 28, 2015
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By Blueprint Digital
While some people enjoy putting together a story, not everyone enjoys writing. Unfortunately, in a digital age that demands new information every second, you need a way to communicate your ideas to be seen as an expert in your industry. So, to be able to get these thoughts on paper, many people turn to the classic method of writing a...
January 21, 2015
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By Blueprint Digital
Last year, I wrote a short post about the somewhat “newness” of 4K TV’s and their rise to popularity. 8K TV’s are still new to most of us, as we have yet to own a 4K TV, and now we hear 8K TV’s are starting to roll out? What’s the big deal! Essentially, big is the deal. With 4K resolution...
January 14, 2015
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By Blueprint Digital
Perhaps it is a myth that an elephant is frightened by a mouse. Yet, it is certainly true that an elephant is afraid of everything it doesn’t know. What is there for a giant like that to be afraid of, if it can crush everything beneath it? The elephant is the master of his environment. He is a dominant force,...