The need for an efficient and effective production pipeline is huge for any video production company looking to maximize profitability and quality. The question is, how do you get one? While the answer to this question depends a lot on the needs and workflows of the company or individual asking it, there are many common ideas that will help...
This year marks the 100th anniversary of the first feature length animated film. It was a film called, “Creation” by cartoonist Pinto Colvig, who made the film in 1915. Pinto Colvig, when he wasn’t pretending to mug people while playing off-key tunes on the clarinet, voiced the character of Disney’s Goofy, designed Disney’s logo, and had the privilege of being the...
Which came first, the egg or the egg? If you answered chicken, well… in the highly esoteric part of the universe that question occupies, you’re wrong! Or at least, you should be wrong. Sorry about that. But there is a reason, and it has to do with creating videos. Videos that are: Really good Consistent in their individual goodness, and...
Last year, I wrote a short post about the somewhat “newness” of 4K TV’s and their rise to popularity. 8K TV’s are still new to most of us, as we have yet to own a 4K TV, and now we hear 8K TV’s are starting to roll out? What’s the big deal! Essentially, big is the deal. With 4K resolution...
Over the past few years, new 4k televisions are growing in popularity and slowly becoming less expensive. But what exactly does ‘4k’ mean? 4k refers to the amount of horizontal pixels that the TV is capable of displaying, which is exactly 4096. Compare that to current HD standards, which is only 1920 horizontal pixels, you can see that 4k doubles...
“If a picture is a worth a thousand words, then a video is worth a thousand words, 25 times a second.” – The Distilled Guide to Online Video Marketing The whole world uses and consumes video content from a multitude of different formats, from DVD to broadcast television, and for a multitude of purposes, from pure entertainment to education and...
Codecs and containers are vital to understand, but can be utterly frustrating. In Video Production, a Container, better known as a Format, is simply the file-type of your video. (mov. Avi. Mp4. Etx.). Codec is typically an abbreviation for Code/Decode, though can also be an abbreviation for Compress/Decompress. Both mean generally the same thing, but neither is better than the...
I’ve heard that cheese is a type of mold. If only the subject of my most recent video shoot had been that type of mold… Not that I’m complaining. As a matter of fact, this latest shoot was probably one of the most interesting I’ve ever been apart of. One of our clients, Serve Hero, lists a process called mold...
Some of the most prestigious events occur throughout the year. Many of these events need some form of press, news, or commemoration. From our many years of video production experience, Blueprint is the perfect fit to capture your most important events. Blueprint’s video production team has attended events all over Atlanta. Our team is here to help you. We offer...
In an effort to increase brand awareness and add to our video production portfolio, the video department here at Blueprint has been reaching out to tech events and award ceremonies throughout the metro Atlanta area offering video recording, editing and motion graphics services free of charge for their respective upcoming events. It’s a major effort and a big risk, but...
