In the world of viral videos, apps like Vine and Snapchat, and the ability to share videos through different social platforms, we clearly love our videos. With the time span of these videos growing shorter and shorter, we have to figure out ways for our businesses to keep up. Instagram videos are only 15 seconds long, Snapchat […]

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Don’t Read This Until You Look at it First. A 20-second look, a 2-minute read & satirical insight into content, user experience, visual appeal and their effect on landing page design. In a world where search engines have decided “content is king”, we often find plenty of it. Thousands of words scrambled across a page, […]

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Previously, I’ve touched upon how important buyer personas are when it comes to creating content. In this post I’d like to move on to the next step: creating content for each stage of the buyer funnel. If you’re thorough when creating your buyer personas, this will be a natural next step. The data you use […]

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Sound digital marketing is built on a proper understanding of the various stages of the customer buying funnel and how to fit together a strategy that will drive the conversions that each stage requires. Winning in the middle of the funnel, during the attraction stage, is by the far the most challenging stage of marketing online. […]

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The Atlanta Fire-Rescue Department recently celebrated the lives of 56 members of their ranks who lost their lives in the line of duty. In addition, the department also honored 20 fire department retirees who died since last April.  Chief Kelvin Cochran stressed safety as their highest priority to the gathering of spouses, family and friends […]

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