Have you ever noticed how people seem to be less embarrassed to admit they met their significant other through a blind date rather than online dating? If you think about it, they are basically the same thing. Someone or something is telling you that you and this person are a good match, yet one is […]

I have been designing consistently for four and a half years and have noticed some major global typography trends in marketing and in the social media world that we live in. We live in a DIY (Do It Yourself) era, where the popularity of handwritten fonts, indie and retro fonts has increased on marketing materials […]

In my last article I shared a fairly detailed dissection of the attraction stage of the funnel, whereby I hypothesized that storytelling around the internal feelings and emotions of the target audience is critical to a campaign’s success. We had the privilege of working on a campaign in August for one of our regional clients […]

It’s time for us to stop viewing content marketing and social marketing as disparate entities. Can they function separately? Sure, but that’s all they’ll be doing; just functioning, never excelling. In order for your content and social efforts to excel, they have to intersect and support each other. Simply writing blog posts about keywords and […]

Exploring Video Types

September 30th, 2015 by

It should be no surprise that by 2018, it is projected that 79% of internet traffic will be driven towards video. Walt Disney said, “Of all our inventions for mass communication, pictures still speak the most universally understood language.” With this in mind, it is no secret that video is a must in your marketing strategy. […]