The Atlanta Fire-Rescue Department recently celebrated the lives of 56 members of their ranks who lost their lives in the line of duty. In addition, the department also honored 20 fire department retirees who died since last April. Chief Kelvin Cochran stressed safety as their highest priority to the gathering of spouses, family and friends of the department. A role...
For the first time in three years, Pantone is releasing a new hue called Minion Yellow. Based on the Minions from the Despicable Me global film franchise, Minion Yellow is the first-ever character branded color. Read on to learn more about this new color and its influence in modern graphic design and visual marketing. Minion Yellow is a color that...
Metro Atlanta has more than its fair share of highway traffic. My personal commute to the office is currently 65 miles one way; some days I spend two hours in the car going and coming, and other days its five, all of which depends on how bad I-285 is going around the city. My windshield time is spent mixed between...
Slack is the new go-to tool for interoffice communication. Here at Blueprint, we’ve implemented Slack within our office back in February and now send thousands of messages through Slack. Our progression from email being our primary method of interoffice communication to Slack becoming King of our interoffice communication was not easy. It required careful planning and execution to make it...
My previous article discussed the simpler side of conversion tracking in Google Analytics and its importance to business owners. Now that you’ve got the basics down, it’s time to discuss the top goal for most websites: contact form submissions. How your site is built will dictate which method you have to use. At Blueprint, most of our clients’ sites are...
Bold title? Perhaps. But, such statements are only bold or profound if unmerited, or provided without support, evidence and justification. At Blueprint, we are in fact, the best digital marketing agency in the greater Atlanta region because of three specific reasons: Annual client retention Client results dedicated to qualified traffic and transactional conversions Communication As any with great debate or...
When your business provides a service to another business, you’re the vital link between them and their customers. Small businesses, startups and corporate enterprises depend on business-to-business (B2B) consultants, agencies and service providers to: Help them reach their target audience Sell them products that increase their productivity and efficiency Generate leads, inquiries and sales Give technical assistance with legal issues,...
I find writing content to be extremely rewarding, every day I learn something new and it makes me feel good to share what I’ve learned with my readers. I also enjoy the creativity required to write knowledgeably about vastly different things; however, content development does have its challenges. The aspect of content writing that I find the most challenging is...
To a beginner the world of SEO is full of familiar words and phrases that are suddenly intimidating because they no longer seem to mean what they always did and “Do, Know, Go” is an example of this. Surely you know what each of those words means on its own, but push them together and throw things like key phrase...
Any writer knows that writing to your audience is important, but knowing and doing are not always one and the same. Crafting content that gives your audience what they truly desire in the right way can be challenging, especially if you’re writing for multiple clients with little, to nothing in common. Whether you like it or not, that’s a challenge...
