A suspended Google Business Profile (GBP) can quickly disrupt your ability to bring in leads. When your listing disappears from local search, it impacts visibility, slows down new customer activity, and can lead to lost revenue. For businesses that depend on local search traffic, the consequences can be immediate. The good news is that a suspension can be reversed. With...
Maintaining a clean email list is essential to successful email marketing campaigns. An up-to-date, engaged email list helps businesses achieve high open and click-through rates while avoiding the pitfalls of low engagement, deliverability issues, and spam complaints. Knowing how to clean up an email list effectively can help ensure campaigns reach the right people and produce meaningful results. Not only...
Email marketing continues to be one of the most effective channels for engaging audiences and driving conversions. With a direct line to potential and existing customers, email remains invaluable for businesses seeking meaningful connections, brand loyalty, and repeat sales. However, even the most compelling email content is only as effective as the size and quality of its subscriber base. If...
In e-commerce, an abandoned cart email is a strategic tool used to re-engage customers who leave a website without completing their purchase. At its core, the purpose is clear: to recover lost sales. However, there’s an ongoing debate on how these emails should be classified. Are abandoned cart emails transactional—meant solely to serve a function within a sale—or do they...
Creating optimized content for local landing pages is key to attracting customers within your geographic area while boosting your search engine rankings. But crafting the right content goes beyond simply mentioning a location. It involves a strategic approach that ensures your business stands out in local searches. Here’s how to create high-performing local landing pages for SEO, combining relevance and...
SEO, or Search Engine Optimization, is a set of strategies and practices designed to enhance a website’s visibility in search engine results. It involves optimizing various aspects of a website—content, keywords, technical elements—to ensure it ranks higher on search engine results pages (SERPs). The importance of SEO for B2B goes beyond simply increasing traffic. It is about attracting the...
Keyword optimization is the most fundamental component of any successful search engine optimization (SEO) campaign. Creating a well-crafted keyword strategy that is implemented throughout your Atlanta small business’s website and content allows you to attract and convert more online consumers into recurring customers. However, understanding how to determine the most appropriate keywords to develop your professional website and content strategy...
Previously I talked about the differences between the 2 top players when it comes to hosting video; YouTube and Facebook. Now we’re going to talk about 2 smaller players; Vimeo and Wistia. Their smaller size doesn’t mean they should be overlooked though, because they each have unique features the others don’t that can be very useful when creating beautiful video...
Have you ever noticed how people seem to be less embarrassed to admit they met their significant other through a blind date rather than online dating? If you think about it, they are basically the same thing. Someone or something is telling you that you and this person are a good match, yet one is thought of as more “taboo”,...
I have been designing consistently for four and a half years and have noticed some major global typography trends in marketing and in the social media world that we live in. We live in a DIY (Do It Yourself) era, where the popularity of handwritten fonts, indie and retro fonts has increased on marketing materials and websites. These font types...
