Search engine optimization (SEO) is the process of maximizing the number of visitors to a website by ensuring that the site appears high on the list of results returned by a search engine. To create a successful SEO campaign, you need to work with an experienced Atlanta SEO company who can help you create an online destination that’s so compelling, you are...
Keyword optimization is the most fundamental component of any successful search engine optimization (SEO) campaign. Creating a well-crafted keyword strategy that is implemented throughout your Atlanta small business’s website and content allows you to attract and convert more online consumers into recurring customers. However, understanding how to determine the most appropriate keywords to develop your professional website and content strategy...
When small businesses throughout Atlanta launch new professional websites, it’s imperative to consider how design, development, and SEO can complement each other in ways that help maximize results. In today’s digital landscape where consumers are interested in partnering with businesses who provide relevant content, clear navigation, and attractive design; it takes strategic planning to provide visitors with immediate gratification. Merging...
Optimizing Video Advertisements The rise in popularity of online video content creates more opportunities for small business owners to provide engaging and meaningful advertising. To maximize the value and return of your video ads, regardless of whether you partner with YouTube, Facebook, or both platforms, consider the following three recommendations for optimization. 1. Build for Mobile Users More consumers engage...
Millennials are completely in tune with their intrinsic value as consumers and are often persuaded by marketing campaigns that provide meaning to their lives. Their purchase decisions are heavily influenced by digital content as over 80 percent of all Millennials conduct an online transaction when there is a promotional or educational video available to view. Fortunately, business owners have access...
There’s been plenty of research conducted over the past few years about Millennials, and how they differ from other generations – as decision makers, customers, and participants within their communities. Research suggests that by the end of 2017, Millennials will comprise of the largest online audience and will have more purchasing influence than any other generation, including Baby Boomers.
Within the next few years, Millennials will comprise of roughly half of the United States workforce. What this means for local businesses is that our traditional forms of marketing, adverting, and selling are going to change based on how Millennials respond to content, as well as convert into online customers. Millennials have different expectations and standards for marketing than past...
Millennials represent the largest population size in the history of the United States, comprising of over 92 million people. In 2017, the majority of Millennials are now between the ages of 25 and 31 years old. They are independent consumers who, for the most part, have a direct source of income.
Millennials are completely in tune with their intrinsic value as consumers and are often persuaded by marketing campaigns that provide meaning to their lives. Their purchase decisions are heavily influenced by digital content as over 80 percent of all Millennials conduct an online transaction when there is a promotional or educational video available to view. Fortunately, business owners have access...
A/B testing is proven to be a useful tool when it comes to video marketing. For the fundamental reason that it allows businesses to test multiple video concepts simultaneously to understand what strategies work best for driving engagement and conversions. To increase site traffic, reduce bounce rates, and maximize qualified conversions, A/B testing is a must.
