In the age of information overload, it’s becoming increasingly difficult to get ideas conveyed to world audiences as users become more sophisticated, rebellious and impatient. So, how to present information in an intriguing and brief way (in other words, a way that audiences want to receive information) has become the holy grail that every marketer tries to find. After all,...
Last time on the blog, I wrote about 3 Reasons Why Your Business Needs PPC. I discussed how PPC provides immediate and measurable results while giving you the opportunity to build your brand in real time. But maybe you still aren’t quite convinced that PPC is right for your business or industry. If so, then you’re in luck, because today we’re...
Slack is the new go-to tool for interoffice communication. Here at Blueprint, we’ve implemented Slack within our office back in February and now send thousands of messages through Slack. Our progression from email being our primary method of interoffice communication to Slack becoming King of our interoffice communication was not easy. It required careful planning and execution to make it...
My previous article discussed the simpler side of conversion tracking in Google Analytics and its importance to business owners. Now that you’ve got the basics down, it’s time to discuss the top goal for most websites: contact form submissions. How your site is built will dictate which method you have to use. At Blueprint, most of our clients’ sites are...
I am certain that you have heard that “content is king” even if you’ve read only a smattering of digital marketing blogs. No alternate position on content not being king will be presented here. However, “content”, by itself, won’t keep the throne unless it continues to evolve and strategize on how to retain its prized position before another player usurps...
“I’ve already tried paid ads and it was a waste.” When I hear the above statement, it makes me sad. I might be biased, but hearing a client describe how they just couldn’t find the return for their paid search advertising doesn’t mean PPC doesn’t work or can’t work for them. So, what actually went wrong? Why your Paid Search...
In my last post, I discussed how valuable generating micro content is in this increasingly mobile age. This time, I’d like to share a few inexpensive and easy-to-use web tools that you can use to actually create some of this wonderful micro content for your brand. How To Create Micro Content Generally micro content is defined as any type of...
Bold title? Perhaps. But, such statements are only bold or profound if unmerited, or provided without support, evidence and justification. At Blueprint, we are in fact, the best digital marketing agency in the greater Atlanta region because of three specific reasons: As any with great debate or argument, a substantial level of detail and evidence is necessary in order to...
Social media is one of the most important online networks for businesses to maximize communications with the public; with great potential to reach future customers, current consumers, and other important business groups. Social media use for businesses ultimately influence company growth and push advancement when your community is active and engaged. Paid social ads were once thought to be taboo...
Why is finding content that will boost your social presence like trying to find the ancient severed head of the sculpture Winged Victory of Samothrace? It’s still lost somewhere in Greece after 152 years. The reason may be a lack of deep knowledge that leads to perfect messaging. If you’re struggling to reach a viral social storm, you can learn...
