Having a contact form on your website is a great way to have interaction between your brand and visitors. When building a contact form, the key thing is to make it simple yet capturing only the information that your company needs. Don’t make it challenging for someone who wants to contact your company. The whole idea of a contact […]

As a social media strategist, creating content is just a fraction of the battle. Proving that what you’re posting creates sales or drives customers to a website is the hard part! How do you take the mass of analytics Facebook spits out and turn them into actionable insights? We’ll take a look at my personal […]

Be A Storyteller, Not A Salesman – Examining Androids Video Ad Campaign: Be Together Not The Same Android As A Company Android’s latest ad campaign is something special. “Be Together – Not The Same” is simple, catchy, describes their products/brand and above all, it tells a story. Not only is it a common ideal held […]

WordPress has come a long way from its humble beginnings as a simple blogging platform. Released in 2003, WordPress powered over 13 percent of the world’s websites by 2011. By 2015, the number had risen to 26 percent. With over 55 percent of websites opting to use no CMS at all, that put WordPress solidly […]

Previously I talked about the differences between the 2 top players when it comes to hosting video; YouTube and Facebook. Now we’re going to talk about 2 smaller players; Vimeo and Wistia. Their smaller size doesn’t mean they should be overlooked though, because they each have unique features the others don’t that can be very […]