In my last article I shared a fairly detailed dissection of the attraction stage of the funnel, whereby I hypothesized that storytelling around the internal feelings and emotions of the target audience is critical to a campaign’s success. We had the privilege of working on a campaign in August for one of our regional clients where we specifically tested out...
Your logo is a visual representation of your company’s mission and ideals. As a business owner, you want that first impression to be smooth as well as memorable because a logo goes far beyond the initial impression. A strong and successful logo establishes an identity for your brand and organization. It can build consumer trust and loyalty, and provide the...
It should be no surprise that by 2018, it is projected that 79% of internet traffic will be driven towards video. Walt Disney said, “Of all our inventions for mass communication, pictures still speak the most universally understood language.” With this in mind, it is no secret that video is a must in your marketing strategy. Exploring Video Types Bear in...
Account Managers come with all kinds of different personalities, skill sets, and ways of doing business. However, if they are anything like the Account Managers at Blueprint, they all want their clients to be on the path for true success. This type of account based management model begins with building a great relationship. Because the many different realms of digital marketing...
When uploading a video to the interwebs, it’s important to be aware of the different hosting sites available. They each have their advantages and disadvantages and depending on what your goal is, one will be better than the other. In other words, Youtube isn’t always the best option. Though there are quite a few video hosting sites out there, I’m only...
When designing a website successfully, there are a lot of things that need to be considered. This includes everything from your navigation and the look and feel of the website, to responsiveness and so on. However, in order to keep your audience interested and coming back, there are three main elements that you should consider most when making your website....
Why are site maps so important? They keep the people and the robots happy! It’s a shame to spend hours creating great content for your website that users and search engines can’t find. Site maps will help search engines index your website properly and help your users find your content easily. Essentially, a site map is a blueprint of a...
Rich snippets are most often seen on a Google search page, alerting you to the rating of a restaurant or how long a recipe will take to complete. This contextual enhancement to content marketing might not seem like would be beneficial to your website if you aren’t involved with food, but this structured data can actually help increase the click-through...
What Is Wolfram Data Drop? In March of this year, Wolfram launched an open service called Wolfram Data Drop. According to Wolfram’s website, Data Drop’s official function is to “add semantics to data and make it computable.” The service allows users to store data on the Wolfram Cloud for later visualization, querying, and analysis using the full power of the...
It’s always great to have a team to work with, but sometimes I find myself working solo on a project. This can happen due to budget constraints or because the current project amount outnumbers the personnel available on the team. In these cases, it can be tough to pull yourself out of a team-oriented mindset, think about the project as a...
