Conceptualizing and designing the user experience of a site or app can be a challenging part of the project for any web design project. Without proper planning and processes, you’re bound to run into trouble at a later phase. This leaves you having to stitch together concepts, ultimately leading to frail UX foundation and a poor conversion rate. Implement user...
Facebook Ad Campaigns are revolutionizing the way digital marketers conduct business. Through the ability to target highly relevant audiences, Facebook helps businesses achieve brand visibility in a way that SEO or PPC never could. Social Media Marketing and Facebook’s Ad platform allow marketers to select the most appropriate combination of segmentation factors, including demographics, interests, or behaviors, and send advertising...
Every business wants to find the sweet spot between new and returning customers. Understanding brand engagement and audience participation is critical to making this happen. Your brand is more than your company name and the products or services it offers. Your brand also includes the particular marketing approach and communication methods that set you apart from your competitors. When done...
Melodious Motif At the heart of every song is a rhythm, and so too at the heart of every good design is a pattern. Whether making web pages or billboards, designers define a pattern and they create around it. These are different from ‘themes’ or ‘styles,’ as those things usually come before and are more general similar to the ‘genre’...
Whether the end goal is to drive online traffic, improve brand awareness, or generate sales leads, any content marketer will tell you content is “king.” However, that’s not quite right – as an Atlanta SEO company, we can tell you that the key to success is actually high quality, engaging content. Your content strategy falls short if you are unable...
Forms are an important part of any usable website design. They are an easy way for users to ask questions, provide comments, or request services of a company. Or, at least, they should be. An improperly styled form can confuse and frustrate users, and might keep users from being able to effectively use it. The following are a few simple...
Over the last decade, SEO has balanced between being a keyword stuffing game and buying backlinks by the thousands to structured data and blog, blog, BLOG. We SEOs used to have tons of “tricks” for getting sites to rank that are now considered black hat. (Which in my opinion, using black hat tactics to quickly “win” is just not worth...
Landing pages are an integral part when you want to optimize the conversion rate on your site. They allow your potential customers to review the specific information they are searching for once they have clicked an ad, without ever having to search through your main site. Once an ad is clicked in a search engine result, it takes the user...
Social Media marketing has proven itself to be a valued digital channel that deserves a seat at the business strategy table. Rightfully so, social has the marketing power to increase your brand’s awareness, create brand loyalty, build market authority, and create conversion opportunities for your business. Still, if Spiderman has taught us anything, it’s that with great power comes great...
Are you utilizing all forms of content to boost your business through social media? Sharing content is more than having photos and links receiving interactions. Of shared content, video is hands down the most interactive. Video has been on the rise, and it only continues to climb, making its way into many features available on every social media platform. There is...
