Last week, our CEO Nathan, and I had the opportunity to present in Atlanta during a MasterClass. The focus of this half day of presentations and roundtable discussions was mobile. Certainly just the word ‘mobile’ is a broad subject, so the conversations varied from marketing tactics to app development to online reputation. 2015 has been […]

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In my last article I shared a fairly detailed dissection of the attraction stage of the funnel, whereby I hypothesized that storytelling around the internal feelings and emotions of the target audience is critical to a campaign’s success. We had the privilege of working on a campaign in August for one of our regional clients […]

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Your logo is a visual representation of your company’s mission and ideals. As a business owner, you want that first impression to be smooth as well as memorable because a logo goes far beyond the initial impression. A strong and successful logo establishes an identity for your brand and organization. It can build consumer trust […]

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It should be no surprise that by 2018, it is projected that 79% of internet traffic will be driven towards video. Walt Disney said, “Of all our inventions for mass communication, pictures still speak the most universally understood language.” With this in mind, it is no secret that video is a must in your marketing strategy. […]

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Account Managers come with all kinds of different personalities, skill sets, and ways of doing business. However, if they are anything like the Account Managers at Blueprint, they all want their clients to be on the path for true success. This type of account based management model begins with building a great relationship. Because the many […]

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