When it comes to Millennials and their online shopping preferences, websites that provide a seamless, transparent experience can reap the rewards that come from attracting the largest demographic in the history of the United States. This concept raises an interesting point for businesses that are interested in developing social media and SEO campaigns meant to attract Millennials from popular spaces...
Ensuring that you can maximize the opportunity presented with new leads derived from various digital channels is based on your ability to conduct A/B testing. Generating leads from social media, creating segmented e-mails that contain catchy subject lines, and running automated paid campaigns are not guaranteed solutions for achieving success or increasing online revenue. Working with an experienced Atlanta SEO...
The Millennial generation is the largest population in the history of United States accounting for over 92 million people. This is 15 million more than the Baby Boomers and almost 30 million more than the population of Generation X, according to research conducted by Goldman Sachs. This size presents significant opportunities for small business owners and brands when it comes...
Video content has never been in more demand than it is today. According to Forbes, approximately 70 percent of businesses throughout the United States have a video component included in their overall marketing strategy. What’s telling about the power of video content is that close to 66 percent of these companies did not have one 12 months prior. This trend is developing...
With the recent success we’ve had with Facebook advertising for our clients, we wanted to take a look back on the past decade and then predict where we think it’s going next. What do you think the future holds for Facebook Advertising? Let us know in the comments or join the conversation on Twitter @whyblueprint!
The battle for customers is growing more competitive, which is why many companies are shifting their focus to local SEO. While any company that does business locally can take advantage of this strategy, there are some business types that should look at local search campaigns as a must-have in their marketing strategy. The average lifetime value of customers who are...
When current and potential customers visit your company’s website, they see it as a reflection of your business and its credibility. Attractive visuals and easy navigation help visitors take your products, services, and brand seriously. However, in today’s fast-changing digital world, attention spans are shorter and competition for consumers is tougher. Operating a successful business in this environment may require...
Website design is increasing in importance for businesses of all sizes. Although 54% of small businesses have websites, many of them are outdated. Others are not designed to take advantage of the proliferation of smartphones, social media, and e-commerce driving consumer engagement today. If your company’s website fits in either of these groups, you’re practically leaving money on the table...
As more and more businesses are realizing, video is an effective way to connect emotionally with potential customers. Video enables your business to tell its story to viewers using stunning animation, memorable visuals, and meaningful content. At the same time, the budget required to produce a video can seem out of reach for many businesses. Fortunately, advances in technology have...
Every business has a story to tell, and when you tell it right, it will help connect potential customers to your company. A good story is always more memorable than a marketing or sales pitch, especially when you use video to tell it. Video is a fast and effective way to share the benefits customers will experience when they utilize...
