May 23, 2017
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By Blueprint Digital
When small businesses throughout Atlanta launch new professional websites, it’s imperative to consider how design, development, and SEO can complement each other in ways that help maximize results. In today’s digital landscape where consumers are interested in partnering with businesses who provide relevant content, clear navigation, and attractive design; it takes strategic planning to provide visitors with immediate gratification. Merging...
May 23, 2017
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By Blueprint Digital
Optimizing Video Advertisements The rise in popularity of online video content creates more opportunities for small business owners to provide engaging and meaningful advertising. To maximize the value and return of your video ads, regardless of whether you partner with YouTube, Facebook, or both platforms, consider the following three recommendations for optimization. 1. Build for Mobile Users More consumers engage...
May 23, 2017
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By Blueprint Digital
Millennials are completely in tune with their intrinsic value as consumers and are often persuaded by marketing campaigns that provide meaning to their lives. Their purchase decisions are heavily influenced by digital content as over 80 percent of all Millennials conduct an online transaction when there is a promotional or educational video available to view. Fortunately, business owners have access...
May 23, 2017
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By Blueprint Digital
There’s been plenty of research conducted over the past few years about Millennials, and how they differ from other generations – as decision makers, customers, and participants within their communities. Research suggests that by the end of 2017, Millennials will comprise of the largest online audience and will have more purchasing influence than any other generation, including Baby Boomers.
May 23, 2017
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By Blueprint Digital
Within the next few years, Millennials will comprise of roughly half of the United States workforce. What this means for local businesses is that our traditional forms of marketing, adverting, and selling are going to change based on how Millennials respond to content, as well as convert into online customers. Millennials have different expectations and standards for marketing than past...
May 23, 2017
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By Blueprint Digital
Millennials represent the largest population size in the history of the United States, comprising of over 92 million people. In 2017, the majority of Millennials are now between the ages of 25 and 31 years old. They are independent consumers who, for the most part, have a direct source of income.
May 23, 2017
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By Blueprint Digital
Millennials are completely in tune with their intrinsic value as consumers and are often persuaded by marketing campaigns that provide meaning to their lives. Their purchase decisions are heavily influenced by digital content as over 80 percent of all Millennials conduct an online transaction when there is a promotional or educational video available to view. Fortunately, business owners have access...
May 23, 2017
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By Blueprint Digital
A/B testing is proven to be a useful tool when it comes to video marketing. For the fundamental reason that it allows businesses to test multiple video concepts simultaneously to understand what strategies work best for driving engagement and conversions. To increase site traffic, reduce bounce rates, and maximize qualified conversions, A/B testing is a must.
May 23, 2017
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By Blueprint Digital
Over the past decade, video content has taken over when it comes to businesses being able to connect with new, younger audiences and Millennials alike. Videos stimulate particular senses that allow businesses to create meaningful relationships and evoke consumer reaction. Although the format and messaging of each video campaign are tailored to satisfy specific niche interests, videos are a powerful...
May 23, 2017
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By Blueprint Digital
Every smart business understands the importance of investing time and energy in providing superior customer service. When your customers aren’t satisfied with the experience your company offers, it can quickly get out of hand considering the number of potential consumers that can be affected through social media. According to research conducted by Zendesk, 95 percent of U.S. Millennials share their...
