For many business owners, figuring out how to make search engine optimization (SEO) increase their company’s online visibility is no easy task. An effective SEO campaign involves so much more than picking the right keywords and is grounded in technical integrity, relevance, and authority. In this post, you’ll find out the answers to frequently asked questions about SEO for business...
The goal of a business website is to draw visitors in and then turn them into customers. Each detail of your website’s design, from call to action buttons to font colors and sizes, affects how visitors navigate your site and how likely they are to convert. Effective web design is based on the principles of behavioral psychology and influences the...
A lot has changed regarding SEO strategies over the years — keyword stuffing, backlinks, and other black hat optimization tricks no longer fly. As search algorithms and crawler bots get more intelligent, successful SEOs campaigns rely on effective content to optimize for organic search and stay on the top of results pages. It’s important to keep in mind that content that...
More and more consumers are spending time watching videos online and on their mobile phones. This makes reaching new customers using video a great opportunity for businesses. There are several ways businesses can use video to reach new customers. And because of advances in technology, working with an Atlanta video production company is now more affordable than ever. Here are...
There’s no denying it — the trend towards using smartphones and other mobile devices has dramatically altered the digital landscape and how people search for information online. In November 2016, Google took its mobile algorithm to the next level, implementing the first stages of the transition to mobile-first indexing. This will have a profound impact on businesses because traditional SEO...
In the previous articles in this series, we covered the importance of maintaining the technical integrity and building the relevance of your website for improving online visibility in search engines for your company. In this post, we will explore the role of authority and how an Atlanta SEO company can strengthen the credibility of your company’s website. Online Authority is...
If you think search engine optimization (SEO) is just about picking the right keywords to make your business’s website come up on the top of a search results page, think again! There are three critical components of SEO, which are technical integrity, relevance, and authority. An experienced Atlanta SEO company will be well versed in each of these areas. These...
Using social media as a marketing platform may have originated with B2C enterprises, but these days having a strategy for social media marketing in Atlanta and beyond is essential for both B2C and B2B operations alike. While there are some commonalities in the way that both business models incorporate social media into their digital marketing campaigns, there are also some...
When it comes to paid search advertising campaigns, measuring results is key to continued success. Calculating the return on investment for what you’ve spent on the campaign is important, but there are other stats and metrics that are key to your campaign’s overall success, as well as indicating areas that need improvement. As a digital marketing agency with experience in...
The 2016 holiday season has proven to be a gift giving spectacular for social media users, with announcements from all major social media networks: Twitter, Facebook, Instagram, and Snapchat. Most of these announcements turned out to be “new” features already available on other social media platforms and this trend raises an important question for users, businesses, and social media marketing...
