“What can Brown do for you?” This memorable line is used in ad campaigns by the shipping company UPS to associate their big brown trucks with fast shipping and helpful customer service. It’s a good example of how color palettes do more than fill in a fancy company logo; in some cases they come to […]

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For the video production work that we do here at Blueprint, After Effects is essential. In animation projects and graphics projects for live-action videos, After Effects works wonders in compositing and for other graphical post-production work. After Effects comes bundled with Cinema 4D lite, which as the name implies, is a scaled down version of […]

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We live in a world filled with imperfection. Philosophically, this provides a lot of implications. But for achieving photorealistic 3D renders, it’s a helpful reminder. I’ve had the opportunity recently to work on another 3D project at Blueprint, and will hopefully have yet another coming down the pipe. Both projects involve recreating real life products […]

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The need for an efficient and effective production pipeline is huge for any video production company looking to maximize profitability and quality. The question is, how do you get one?   While the answer to this question depends a lot on the needs and workflows of the company or individual asking it, there are many […]

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This year marks the 100th anniversary of the first feature length animated film. It was a film called, “Creation” by cartoonist Pinto Colvig, who made the film in 1915. Pinto Colvig, when he wasn’t pretending to mug people while playing off-key tunes on the clarinet, voiced the character of Disney’s Goofy, designed Disney’s logo, and had […]

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