A lot has changed regarding SEO strategies over the years — keyword stuffing, backlinks, and other black hat optimization tricks no longer fly. As search algorithms and crawler bots get more intelligent, successful SEOs campaigns rely on effective content to optimize for organic search and stay on the top of results pages. It’s important to keep in mind that content that...
More and more consumers are spending time watching videos online and on their mobile phones. This makes reaching new customers using video a great opportunity for businesses. There are several ways businesses can use video to reach new customers. And because of advances in technology, working with an Atlanta video production company is now more affordable than ever. Here are...
There’s no denying it — the trend towards using smartphones and other mobile devices has dramatically altered the digital landscape and how people search for information online. In November 2016, Google took its mobile algorithm to the next level, implementing the first stages of the transition to mobile-first indexing. This will have a profound impact on businesses because traditional SEO...
In the previous articles in this series, we covered the importance of maintaining the technical integrity and building the relevance of your website for improving online visibility in search engines for your company. In this post, we will explore the role of authority and how an Atlanta SEO company can strengthen the credibility of your company’s website. Online Authority is...
If you think search engine optimization (SEO) is just about picking the right keywords to make your business’s website come up on the top of a search results page, think again! There are three critical components of SEO, which are technical integrity, relevance, and authority. An experienced Atlanta SEO company will be well versed in each of these areas. These...
Using social media as a marketing platform may have originated with B2C enterprises, but these days having a strategy for social media marketing in Atlanta and beyond is essential for both B2C and B2B operations alike. While there are some commonalities in the way that both business models incorporate social media into their digital marketing campaigns, there are also some...
When it comes to paid search advertising campaigns, measuring results is key to continued success. Calculating the return on investment for what you’ve spent on the campaign is important, but there are other stats and metrics that are key to your campaign’s overall success, as well as indicating areas that need improvement. As a digital marketing agency with experience in...
The 2016 holiday season has proven to be a gift giving spectacular for social media users, with announcements from all major social media networks: Twitter, Facebook, Instagram, and Snapchat. Most of these announcements turned out to be “new” features already available on other social media platforms and this trend raises an important question for users, businesses, and social media marketing...
In order for your website to be effective at marketing to potential customers, users first have to be able to find it. If you want to see your business’s website appear at the top of search result pages, you’ll need to employ search engine optimization (SEO) campaigns to make it happen. Hiring an experienced Atlanta SEO company that follows best...
Designing a website for your business is an important part of attracting new customers. Savvy business owners turn to website designers to help them bring their vision for their company in the digital space to life. However, there is often a disconnect between website designers and their clients. Here are some potential areas for a communication breakdown between website designer...
