E-Commerce has a tendency to over look using social media because its not seen as a market for directly selling products. This is true, however, proper use of social media and blog posts can indirectly increase sales to your e-Commerce site. 5 things that social media will do for your e-commerce business 1. Build Brand Personality Every company, from the...
Lately I have found myself wondering more and more who is actually using all these social media sites. Most of marketing comes down to matching a target market with an audience of the desired demographic. To better market these sites, I looked at all the demographic data I have gathered from the accounts that I manage and the results were...
Over the past few years, new 4k televisions are growing in popularity and slowly becoming less expensive. But what exactly does ‘4k’ mean? 4k refers to the amount of horizontal pixels that the TV is capable of displaying, which is exactly 4096. Compare that to current HD standards, which is only 1920 horizontal pixels, you can see that 4k doubles...
The title of this post is a bit too broad, a bit too abstract. Maybe, it is even confusing. But, let me tell you what I mean. I have a very dear to me friend, an older lady Mrs. J, who for decades said no to technology. Then, she bought a computer; and then, she objected to smart phones. Few...
Big Business Social Vs. Small Shop Social There is a lot of evidence to support the idea that social media is good for businesses, in terms of generating leads, creating buzz, connecting with consumers and making sales. However, most of this data supporting these claims is taken from huge firms with brand recognition and large marketing efforts outside of social....
In our last blog we spoke about the “What” of Social Media Marketing, and although knowing what your audience wants is important, I find the “Where” is even more valuable. The “Where” determines if those amazing ideas of yours will actually see their full potential. I know you work hard, and I – and especially you – don’t want to...
“If a picture is a worth a thousand words, then a video is worth a thousand words, 25 times a second.” – The Distilled Guide to Online Video Marketing The whole world uses and consumes video content from a multitude of different formats, from DVD to broadcast television, and for a multitude of purposes, from pure entertainment to education and...
I have been reading and reading, and then reading some more. I have been doing a lot of reading during this past month, learning all about CSS. That is how my internship started at Blueprint a little over a month ago, with books. Just couple of days ago, I was assigned to my first real project – one-page website for...
As a programmer, I love finding ways to keep my code clean and concise. One of the best ways to do this, many would argue, is to use object oriented programming (OOP). This style of coding allows programmers to group similar tasks into classes and eliminate the need for repetitive code. Repetitive code increases file size, looks messy, and becomes...
Continuing from the first radio segment with Small Business Samaritans radio program, Nathan focuses on topics such as conversion, keyword research, and why they are so important. Topics 3 Most Important Things for a Website (Review) Conversion SEO Keyword Research Transcript Phillip: Today we have in the studio with us, Nathan Taitt, who is owner of Blueprint. Nathan is a...
