Conversion tracking allows business owners and digital marketers to better understand how their site is performing. Without this, you’re left with looking only at KPIs like sessions, device use and geographic locations. A site that has conversion tracking gives you much more information to not only how your visitors are becoming real customers, but also see the path they took...
If you haven’t come across the phrase “content is king” yet, then you haven’t been in the world of SEO for long. Content, particularly in the form of blog posts, makes search engines happy, which in turn makes SEOs happy. Many business owners believe that the more blog posts you have, the better things will be, right? Well sure, unless your...
Late last week, Microsoft unveiled their newest browser, called Microsoft Edge. This is a future replacement to Internet Explorer (IE). While IE was the de facto standard browser for years, IE’s market share has been falling for several quarters now. What was once market domination for Microsoft has now become Google’s arena with Chrome. Microsoft is looking to change that...
We live in a world filled with imperfection. Philosophically, this provides a lot of implications. But for achieving photorealistic 3D renders, it’s a helpful reminder. I’ve had the opportunity recently to work on another 3D project at Blueprint, and will hopefully have yet another coming down the pipe. Both projects involve recreating real life products with 3D software, and then...
In my last post, I shared a few fun ideas for keeping your content fresh that I gathered from around the web, and I hope a few of you found something new to keep in mind for the future. Continuing from In this post, I will be sharing a few other fun, fresh content ideas because you can never have...
Graphic designers and French fries come in all shapes and sizes. Freelancers, waffle fries, large agencies, curly fries… There are many things to consider when choosing a designer to enter your “inner circle” and help create the vision that is in your head for your next digital marketing project. Choosing the right designer plays a crucial role in getting the...
I find writing content to be extremely rewarding, every day I learn something new and it makes me feel good to share what I’ve learned with my readers. I also enjoy the creativity required to write knowledgeably about vastly different things; however, content development does have its challenges. The aspect of content writing that I find the most challenging is...
In the life of a small business owner, the number of questions that are constantly being asked is endless. Is it time to hire another employee? Do I have enough business to pay the bills this month? Could I even handle more business right now? The list could go on and on… In this article, I want to answer...
The lack of conventionally heroic attributes defines the term anti-hero. A flawed hero is one who is less than pure or noble in their intention. The typical anti-hero is selfish, vengeful or sometimes even working for the forces of evil, but with underlying heroic qualities. A classic example of the anti-hero would include Han Solo. In the world of paid...
While my previous post about the connection between content and e-commerce focused on the importance of the relationship itself, I’m going to shift gears and discuss ideas that you need to think about when implementing said content on your site. Writing content for your e-commerce brand seems like a difficult task, as these types of websites are structured differently than...
